Laiba Khan

Executive Office Manager at Fobet Media

Managed end-to-end social media operations for 15+ clients, overseeing strategy, scripting, shoot coordination, publishing, and client communications. Led daily content execution workflows ensuring timely delivery across multiple active projects and campaigns. Coordinated editors, creators, and production teams to maintain creative quality and operational efficiency. Oversaw final content approvals ensuring alignment with audience behavior, platform trends, and brand goals. Improved internal workflow efficiency by 40% through better coordination systems and streamlined processes. Maintained strong client relationships through strategic communication and execution consistency.

Relationship Manager at Fobet Media

Served as the primary point of contact for client communication, project alignment, and delivery coordination. Managed multiple client relationships simultaneously while ensuring smooth collaboration between internal creative teams and clients. Supported client retention and business growth through proactive communication and solution-oriented execution. Helped maintain efficient project timelines and streamlined content approval processes.

Content Strategist & Script Writer at Fobet Media

Developed viral-first content strategies for study abroad and education-focused brands targeting Gen Z audiences. Produced daily Instagram reel strategies using strong hooks, concise storytelling, and engagement-focused CTAs. Generated multiple viral reels achieving 1M-2.4M+ views, increasing audience reach and brand visibility. Implemented AI-assisted workflows using Claude, ChatGPT, and Perplexity to accelerate scripting and documentation. Contributed to a 45% reduction in content delivery time through improved AI-integrated workflows. Boosted social media engagement by 50% within six months through audience-focused content strategy.