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I am a results-driven social media manager with 8+ years of experience developing and executing multi-platform content strategies that drive brand awareness, audience growth, and measurable engagement across Instagram, Facebook, LinkedIn, TikTok, and YouTube. I excel at managing multiple accounts, building content calendars, and aligning social media strategy with business objectives across diverse industries. I specialize in community management, performance analytics, and cross-functional collaboration, building authentic online communities and delivering campaigns that support audience growth and revenue impact. I stay ahead of industry trends and leverage analytics tools to optimize campaigns, mentor teams, and deliver measurable results.…I am a results-driven social media manager with 8+ years of experience developing and executing multi-platform content strategies that drive brand awareness, audience growth, and measurable engagement across Instagram, Facebook, LinkedIn, TikTok, and YouTube. I excel at managing multiple accounts, building content calendars, and aligning social media strategy with business objectives across diverse industries. I specialize in community management, performance analytics, and cross-functional collaboration, building authentic online communities and delivering campaigns that support audience growth and revenue impact. I stay ahead of industry trends and leverage analytics tools to optimize campaigns, mentor teams, and deliver measurable results.

Janell Lawrence

Social Media Manager, Content Strategist, Community Manager

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I am a results-driven social media manager with 8+ years of experience developing and executing multi-platform content strategies that drive brand awareness, audience growth, and measurable engagement across Instagram, Facebook, LinkedIn, TikTok, and YouTube. I excel at managing multiple accounts, building content calendars, and aligning social media strategy with business objectives across diverse industries. I specialize in community management, performance analytics, and cross-functional collaboration, building authentic online communities and delivering campaigns that support audience growth and revenue impact. I stay ahead of industry trends and leverage analytics tools to optimize campaigns, mentor teams, and deliver measurable results.…I am a results-driven social media manager with 8+ years of experience developing and executing multi-platform content strategies that drive brand awareness, audience growth, and measurable engagement across Instagram, Facebook, LinkedIn, TikTok, and YouTube. I excel at managing multiple accounts, building content calendars, and aligning social media strategy with business objectives across diverse industries. I specialize in community management, performance analytics, and cross-functional collaboration, building authentic online communities and delivering campaigns that support audience growth and revenue impact. I stay ahead of industry trends and leverage analytics tools to optimize campaigns, mentor teams, and deliver measurable results.

Available to hire

I am a results-driven social media manager with 8+ years of experience developing and executing multi-platform content strategies that drive brand awareness, audience growth, and measurable engagement across Instagram, Facebook, LinkedIn, TikTok, and YouTube.

I excel at managing multiple accounts, building content calendars, and aligning social media strategy with business objectives across diverse industries. I specialize in community management, performance analytics, and cross-functional collaboration, building authentic online communities and delivering campaigns that support audience growth and revenue impact. I stay ahead of industry trends and leverage analytics tools to optimize campaigns, mentor teams, and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Benevis Corporate Office

October 1, 2025 - May 1, 2026

Managed social media channels across Instagram, Facebook, and LinkedIn for multiple locations, creating and scheduling engaging content that maintained consistent messaging and brand guidelines. Monitored, analyzed, and reported on social media performance metrics to optimize campaigns, delivering executive-level reports with actionable recommendations to senior leadership. Managed community engagement across platforms, responding to comments and messages promptly, and maintaining brand voice to build audience trust and loyalty. Coordinated with clinical, operations, and marketing teams to align content with business objectives; launched a Google Review campaign resulting in a 55% increase in reviews across locations.

Social Media Strategist and Content Consultant at YouTube Content Creator Client

January 1, 2022 - January 1, 2026

Managed full social media strategy across YouTube, TikTok, and Instagram simultaneously, growing total audience 60% and boosting average engagement 45% through platform-specific content strategies. Monitored and analyzed performance metrics, delivering monthly audience insight reports that informed monetization strategy and contributed to a 25% increase in paid subscriptions. Coordinated brand partnerships and influencer initiatives, increasing brand partnership inquiries by 35% and driving 3+ successful campaign launches.

Marketing and Social Media Director at Blue Divine Aesthetics

January 1, 2020 - January 1, 2024

Spearheaded full digital brand launch and managed all social media channels, driving a 65% increase in brand awareness and 40% boost in engagement within 3 months through consistent, innovative content delivery. Developed and executed multi-platform content strategy, increasing inbound inquiries by 30% and user-generated content by 120% through active community engagement. Established performance dashboards tracking social media KPIs, enabling real-time optimization and a 33% boost in campaign ROI.

Social Media and Content Manager at AM Smith Law Firm

January 1, 2021 - January 1, 2023

Managed all social media platforms for a business account, creating and scheduling content that drove $250K+ in legal cases and a 30% increase in lead generation. Monitored performance metrics and implemented SEO-driven adjustments, improving organic traffic 40% and reducing bounce rates 15%; coordinated with internal teams to align content with business objectives.

Social Media Director and Content Manager at Angel Taylor

January 1, 2021 - January 1, 2023

Managed all social media accounts across platforms, executing campaigns that resulted in a 60% increase in Billboard charting positions and 45% boost in streaming numbers. Led community engagement across platforms generating 750K+ interactions; coordinated 8+ influencer partnerships growing engagement by 70%.

Social Media Strategy Consultant at Southern Sphere Investigations

January 1, 2022 - January 1, 2023

Managed social media strategy across multiple platforms for a new business launch, creating and scheduling content that resulted in 50% engagement growth and 35% increase in customer acquisition.