Kelly Lezama

E-commerce, Etsy Shop & Social Media Manager at Sophisticat

Guide new entrepreneurs in launching and optimizing Etsy shops, including branding, product listings, shop policies, and digital download setup. Provide SEO-focused listing strategies, pricing guidance, and merchandising techniques to improve search visibility and increase conversions. Analyze shop performance metrics to recommend adjustments that boost sales and customer engagement. Manage Instagram, Pinterest, and Facebook accounts by creating Canva graphics, planning content, and supporting outreach campaigns that drive traffic and sales.

Social Media Graphic Designer & Creator at Reform House Pilates

Design short-form video content, static graphics, and carousel posts, including educational Pilates content that explains movement benefits, class formats, and studio values to build brand awareness. Create and edit digital assets using Canva and CapCut, producing platform-optimized content for TikTok and Instagram. Grow Instagram following by 200+ followers through consistent posting and audience-focused content leading up to the studio opening.

Digital Marketing & Content Design Specialist at Media Fresh

Design and publish visually engaging Instagram content, increasing client engagement by 15% across multiple industries. Collaborate with clients to develop cohesive digital marketing strategies, boosting reach and sales through aesthetic-driven designs and targeted ads. Create and edit materials using Canva, CapCut, TikTok, and Instagram, supporting the agency's portfolio and client brand growth.

Social Media Content Creator at AeroTrainer

Produce and film TikTok videos highlighting product features, contributing to a 10% boost in online engagement. Develop creative video concepts to showcase fitness benefits, driving audience interest and strengthening AeroTrainer's online presence. Leverage short-form video trends to connect with potential customers and enhance digital marketing impact.

UGC Creator & Brand Content Partner at JoinBrands

Create user-generated content (UGC), including product photos, ads, and review videos for 100+ brands. Partner with companies to launch promotional campaigns, increasing product visibility and accelerating sales through authentic content. Produce high-quality brand assets that support clients in building stronger customer connections and social credibility.