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I am a senior leader with extensive experience driving operational efficiencies, financial sustainability and strategic partnerships across not-for-profit and agricultural sectors. I thrive on turning strategy into practical systems, strengthening organisational resilience and building collaborative relationships with government, corporate partners and communities. I excel at delivering cross-functional initiatives, improving processes, and leading teams of staff and volunteers to achieve ambitious outcomes. I’ve led national programs and campaigns, managed complex sponsorships, and implemented data-rich reporting and CRM systems to support growth and accountability. I’m passionate about sustainable budgeting, governance, and translating strategic goals into tangible results that benefit communities and stakeholders alike.…I am a senior leader with extensive experience driving operational efficiencies, financial sustainability and strategic partnerships across not-for-profit and agricultural sectors. I thrive on turning strategy into practical systems, strengthening organisational resilience and building collaborative relationships with government, corporate partners and communities. I excel at delivering cross-functional initiatives, improving processes, and leading teams of staff and volunteers to achieve ambitious outcomes. I’ve led national programs and campaigns, managed complex sponsorships, and implemented data-rich reporting and CRM systems to support growth and accountability. I’m passionate about sustainable budgeting, governance, and translating strategic goals into tangible results that benefit communities and stakeholders alike.

Zellara Holden

Project Manager, Creative Director, Content Producer, +2

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I am a senior leader with extensive experience driving operational efficiencies, financial sustainability and strategic partnerships across not-for-profit and agricultural sectors. I thrive on turning strategy into practical systems, strengthening organisational resilience and building collaborative relationships with government, corporate partners and communities. I excel at delivering cross-functional initiatives, improving processes, and leading teams of staff and volunteers to achieve ambitious outcomes. I’ve led national programs and campaigns, managed complex sponsorships, and implemented data-rich reporting and CRM systems to support growth and accountability. I’m passionate about sustainable budgeting, governance, and translating strategic goals into tangible results that benefit communities and stakeholders alike.…I am a senior leader with extensive experience driving operational efficiencies, financial sustainability and strategic partnerships across not-for-profit and agricultural sectors. I thrive on turning strategy into practical systems, strengthening organisational resilience and building collaborative relationships with government, corporate partners and communities. I excel at delivering cross-functional initiatives, improving processes, and leading teams of staff and volunteers to achieve ambitious outcomes. I’ve led national programs and campaigns, managed complex sponsorships, and implemented data-rich reporting and CRM systems to support growth and accountability. I’m passionate about sustainable budgeting, governance, and translating strategic goals into tangible results that benefit communities and stakeholders alike.

Available to hire

I am a senior leader with extensive experience driving operational efficiencies, financial sustainability and strategic partnerships across not-for-profit and agricultural sectors. I thrive on turning strategy into practical systems, strengthening organisational resilience and building collaborative relationships with government, corporate partners and communities. I excel at delivering cross-functional initiatives, improving processes, and leading teams of staff and volunteers to achieve ambitious outcomes.

I’ve led national programs and campaigns, managed complex sponsorships, and implemented data-rich reporting and CRM systems to support growth and accountability. I’m passionate about sustainable budgeting, governance, and translating strategic goals into tangible results that benefit communities and stakeholders alike.

Skills

Leadership

CRM

Data Visualization

Experience Level

Leadership

Expert

CRM

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

General Manager at Meet the Need

October 1, 2023 - Present

Oversee nationwide forecasting, sourcing and distribution of food products; negotiated sustainable supply contracts with major suppliers; lead a team of staff and volunteers; increased revenue from $900K to $1.2M; developed national sponsorship plan with stakeholders such as NZ Food Network and Salvation Army; improved in-kind contributions; prepared board reports; established H&S, HR, induction frameworks and implemented a new CRM system.

Project Manager (Contract) at FirstMate NZ

January 1, 2026 - May 1, 2026

Led a full review of day-to-day operations, assessed suppliers and contracts, and reshaped the operating model to bring key functions in-house for better control and value. Implemented new processes, systems and reporting; recruited and onboarded a new team; aligned roles and workflows with the updated operating model.

Accounts Manager at GAVINS Limited

January 1, 2023 - September 1, 2023

Led accounts and administration function for a family-owned contracting business; oversaw A/P and A/R, implemented credit controls to minimise bad debts; managed fortnightly payroll; developed HR/payroll processes for a cloud-based system; prepared monthly GST returns and year-end general ledger; maintained CRM and project management systems; managed bank payments and cashflow.

Partner Relationships, Marketing & Communications Director at Dairy Women’s Network

June 1, 2018 - January 1, 2023

Led a team across events, communications, marketing and office support; secured and managed major sponsors; delivered government-funded projects; launched digital campaigns and a national events program; led website redevelopment, webinar program and industry communications; delivered financial forecasting, board reporting, CRM data integrity and reporting; project-managed national awards including nomination, judging and ceremonies.

Financial Analyst (Contractor) at DairyBase

May 1, 2018 - May 1, 2024

Collaborated with accountants and farmers to ensure data accuracy for measuring tools and financial reporting.

Finance Manager at Creators Education Trust

October 1, 2016 - May 1, 2018

Led a team of 7 administrators; managed full finance function including payables/receivables, IRD returns and payroll for 200+ staff; produced budget reporting and multi-cost centre forecasting; supported Ministry of Education funding forecasting; collaborated with centre managers and stakeholders to resolve financial and operational queries; led system/process improvements for financial sustainability.

Office Manager & Key Account Manager at Dairy Women’s Network

October 1, 2011 - October 1, 2016

Managed creditors/debtors and payroll in Xero; monitored budgets; prepared monthly financial reports; secured and managed partner relationships and sponsors; led CRM and website/content improvements; delivered annual social media plans and events; served as Trust Board Secretary with administrative reporting.

Governance at Hamilton City Gymnastics

March 1, 2025 - Present

Lead a committee of seven; supported Centre Manager for membership of 600 and revenue of $1M; oversee governance, strategy, risk management, financial health and HR issues.