Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Ashutosh Kalbande, a PMP-certified Lifecycle Marketing Project Manager with 8+ years bridging strategy and execution across multi-channel CRM journeys (Email, Push, In-App, SMS, WhatsApp). I own end-to-end lifecycle initiative delivery—from intake and scoping to QA/UAT and launch—serving as the coordination layer between business stakeholders and technical build teams. I translate marketing requirements into clear, actionable tickets, maintain development roadmaps, and drive sprint cadences that accelerate time-to-market. I’m proficient in HubSpot, Salesforce Pardot, GA4, and AI-powered tooling, and I excel at standardizing workflows, surfacing risks early, and scaling journey production throughput. I bring a collaborative, data-driven approach to lifecycle marketing, building development roadmaps, surfacing optimisation opportunities, and delivering measurable improvements in engagement and conversions. I leverage GA4 and Looker Studio dashboards to provide weekly performance insights and inform budget reallocation. My strength lies in cross-functional collaboration across marketing, product, design, and engineering to deliver high-quality journeys on time and with clear alignment to business goals.…I am Ashutosh Kalbande, a PMP-certified Lifecycle Marketing Project Manager with 8+ years bridging strategy and execution across multi-channel CRM journeys (Email, Push, In-App, SMS, WhatsApp). I own end-to-end lifecycle initiative delivery—from intake and scoping to QA/UAT and launch—serving as the coordination layer between business stakeholders and technical build teams. I translate marketing requirements into clear, actionable tickets, maintain development roadmaps, and drive sprint cadences that accelerate time-to-market. I’m proficient in HubSpot, Salesforce Pardot, GA4, and AI-powered tooling, and I excel at standardizing workflows, surfacing risks early, and scaling journey production throughput. I bring a collaborative, data-driven approach to lifecycle marketing, building development roadmaps, surfacing optimisation opportunities, and delivering measurable improvements in engagement and conversions. I leverage GA4 and Looker Studio dashboards to provide weekly performance insights and inform budget reallocation. My strength lies in cross-functional collaboration across marketing, product, design, and engineering to deliver high-quality journeys on time and with clear alignment to business goals.

Ashutosh Kalbande

Project Manager, Marketing Strategist, Growth Marketer, +1





I am Ashutosh Kalbande, a PMP-certified Lifecycle Marketing Project Manager with 8+ years bridging strategy and execution across multi-channel CRM journeys (Email, Push, In-App, SMS, WhatsApp). I own end-to-end lifecycle initiative delivery—from intake and scoping to QA/UAT and launch—serving as the coordination layer between business stakeholders and technical build teams. I translate marketing requirements into clear, actionable tickets, maintain development roadmaps, and drive sprint cadences that accelerate time-to-market. I’m proficient in HubSpot, Salesforce Pardot, GA4, and AI-powered tooling, and I excel at standardizing workflows, surfacing risks early, and scaling journey production throughput. I bring a collaborative, data-driven approach to lifecycle marketing, building development roadmaps, surfacing optimisation opportunities, and delivering measurable improvements in engagement and conversions. I leverage GA4 and Looker Studio dashboards to provide weekly performance insights and inform budget reallocation. My strength lies in cross-functional collaboration across marketing, product, design, and engineering to deliver high-quality journeys on time and with clear alignment to business goals.…I am Ashutosh Kalbande, a PMP-certified Lifecycle Marketing Project Manager with 8+ years bridging strategy and execution across multi-channel CRM journeys (Email, Push, In-App, SMS, WhatsApp). I own end-to-end lifecycle initiative delivery—from intake and scoping to QA/UAT and launch—serving as the coordination layer between business stakeholders and technical build teams. I translate marketing requirements into clear, actionable tickets, maintain development roadmaps, and drive sprint cadences that accelerate time-to-market. I’m proficient in HubSpot, Salesforce Pardot, GA4, and AI-powered tooling, and I excel at standardizing workflows, surfacing risks early, and scaling journey production throughput. I bring a collaborative, data-driven approach to lifecycle marketing, building development roadmaps, surfacing optimisation opportunities, and delivering measurable improvements in engagement and conversions. I leverage GA4 and Looker Studio dashboards to provide weekly performance insights and inform budget reallocation. My strength lies in cross-functional collaboration across marketing, product, design, and engineering to deliver high-quality journeys on time and with clear alignment to business goals.

Available to hire

I am Ashutosh Kalbande, a PMP-certified Lifecycle Marketing Project Manager with 8+ years bridging strategy and execution across multi-channel CRM journeys (Email, Push, In-App, SMS, WhatsApp). I own end-to-end lifecycle initiative delivery—from intake and scoping to QA/UAT and launch—serving as the coordination layer between business stakeholders and technical build teams. I translate marketing requirements into clear, actionable tickets, maintain development roadmaps, and drive sprint cadences that accelerate time-to-market. I’m proficient in HubSpot, Salesforce Pardot, GA4, and AI-powered tooling, and I excel at standardizing workflows, surfacing risks early, and scaling journey production throughput.

I bring a collaborative, data-driven approach to lifecycle marketing, building development roadmaps, surfacing optimisation opportunities, and delivering measurable improvements in engagement and conversions. I leverage GA4 and Looker Studio dashboards to provide weekly performance insights and inform budget reallocation. My strength lies in cross-functional collaboration across marketing, product, design, and engineering to deliver high-quality journeys on time and with clear alignment to business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager (Lifecycle & Automation Lead) at HKB Development

November 1, 2023 - June 1, 2024

Owned end-to-end delivery of lifecycle marketing initiatives across Email, in-app messaging, and nurture journey workstreams; acted as the central coordination layer between business stakeholders and build teams, translating briefs into structured tickets with clear acceptance criteria and dependency mapping. Built and maintained a lifecycle development roadmap, sequencing workstreams to accelerate time-to-market for new funnels and always-on journeys. Led QA/UAT and post-launch validation, achieving 30–40% improvements in post-launch engagement. Designed standardized intake templates and tracking systems in HubSpot, reducing back-and-forth and cutting manual outreach by 35%. Surfaced risks and optimisation opportunities; implemented process changes to increase lifecycle campaign throughput and on-time delivery. Configured GA4 and Looker Studio dashboards to provide weekly performance insights and guide data-driven budget reallocations.

Digital Marketing Lead (Lifecycle & Campaign Delivery) at GDKN Technology

March 1, 2022 - July 1, 2023

Managed end-to-end campaign delivery across Email, social, and content channels; owned scoping, timeline management, and cross-functional coordination between marketing, sales, and design. Served as the primary point of contact between strategic marketing leads and execution teams; translated roadmap objectives into sprint-ready tasks with defined success criteria and dependencies. Implemented a structured intake and prioritisation process, standardising documentation and reducing handoffs ambiguity—contributing to a 20% uplift in email open rates and a 15% improvement in demo-to-close conversion. Led coordinated sprint planning and delivery reviews across concurrent campaigns, maintaining on-brand execution and messaging alignment. Managed budget allocation across digital channels, monitoring delivery against targets and flagging variances early for rapid re-prioritisation. Drove 30% organic search traffic growth and 45% social audience growth over 12 months.

Digital Marketing Lead (Performance & Lifecycle PM) at Jizentech Pvt. Ltd.

August 1, 2019 - February 1, 2022

Owned lifecycle and performance marketing delivery for a high-traffic SaaS/app product; managed a $200K annual paid and owned-channel budget with 250% ROI through rigorous delivery tracking and channel optimisation. Led go-to-market campaign for a major app launch; coordinated cross-functional workstreams (creative, copy, targeting, push, email) to drive 100,000+ downloads in month one. Built and executed a structured SEO and lifecycle growth roadmap, achieving 35% organic traffic growth and 400% qualified lead growth through sequencing workstreams and blockers resolution. Coordinated QA and performance validation across paid and organic campaigns, ensuring channel best practices, audience targeting accuracy, and creative compliance before every launch. Improved website engagement by 40% through analytics-driven UX optimisation, A/B testing governance, and structured reporting cycles.

Digital Marketing Executive at Wiseguy Consultancy Pvt. Ltd.

November 1, 2016 - March 1, 2019

Executed SEO, content, and campaign delivery across 8+ client portfolios, maintaining delivery quality and meeting monthly performance targets. Supported client-facing delivery reviews, requirements gathering, and campaign documentation—building foundational skills in stakeholder communication and structured reporting.