Led content automation and asset generation for a leading SE European marketplace. Built tools in Google Studio & Gemini to generate category-specific product descriptions from raw specs with a consistent brand voice across thousands of SKUs. Implemented visual asset generation (lifestyle imagery and flat icon pipelines) to accelerate catalog refresh. Tracked SKU performance pre-/post creative updates to measure ROI and guide strategy. Conducted UX & category research with AI-assisted optimization of titles, banners, and filter copy to improve discoverability and user experience. Managed merchant onboarding and XML QA, flagging technical issues and delivering redesigned guidelines for smoother launches. Evaluated tools and provided feedback to engineering on automation workflows and functionality gaps to enable scaling. Facilitated cross-functional collaboration between Product, Sales, and Content teams to meet quality standards and timelines.

Customer Support & Content Editor at Pharm16.gr

November 1, 2016 - May 31, 2019

Responsible for product uploads and SEO-optimized descriptions; edited digital assets using Adobe Photoshop. Delivered proactive customer support via phone orders, proposed stock alternatives, and monitored order flow.

Community & Content Moderator at Lazyland Internet Services

May 1, 2015 - January 31, 2016

Localized Greek translations of game assets, features, and event content from English. Moderated community safety, enforced ToS, and managed incidents at scale.

Senior E-Commerce Content Specialist at Skroutz.gr

August 1, 2019 - February 1, 2026

Led end-to-end content automation and asset creation for thousands of SKUs, building category-specific product descriptions with AI tools (Google AI Studio & Gemini) and developing a visual asset pipeline for lifelike catalog imagery. Implemented an AI-assisted lifecycle for category assets, delivering on-brand visuals across large catalogs and accelerating new category rollouts. Tracked performance of content updates (pre/post) and measured ROI of content and visual interventions to guide strategy. Optimized UX and taxonomy for catalog and category pages, supported merchant onboarding with data-driven templates, and collaborated cross-functionally with Product, Sales, and Content teams. Provided tool feedback to engineering and content teams, and established scalable, repeatable processes for large-scale catalog operations.

Content & Editor at Pharm16.gr

November 1, 2016 - May 1, 2019

Managed product uploads, produced SEO-optimized descriptions, and performed digital asset editing (Adobe Photoshop) to ensure consistent brand presentation and item-level accuracy.