I'm a marketing graduate with hands-on experience supporting digital campaigns, content coordination and customer engagement across retail and e-commerce. I excel at executing social, email and web-based marketing activities, including website optimization, CRM campaigns, and product content promotions. In fast-paced environments, I thrive on managing multiple priorities, translating data into actionable insights, and collaborating across teams to deliver compelling brand stories and measurable results.…

Elsa Huang

I'm a marketing graduate with hands-on experience supporting digital campaigns, content coordination and customer engagement across retail and e-commerce. I excel at executing social, email and web-based marketing activities, including website optimization, CRM campaigns, and product content promotions. In fast-paced environments, I thrive on managing multiple priorities, translating data into actionable insights, and collaborating across teams to deliver compelling brand stories and measurable results.…

Available to hire

I’m a marketing graduate with hands-on experience supporting digital campaigns, content coordination and customer engagement across retail and e-commerce. I excel at executing social, email and web-based marketing activities, including website optimization, CRM campaigns, and product content promotions.

In fast-paced environments, I thrive on managing multiple priorities, translating data into actionable insights, and collaborating across teams to deliver compelling brand stories and measurable results.

See more

Skills

Experience Level

Work Experience

Marketing and Sales Representative at AQueen
February 1, 2025 - Present
Executed digital campaigns for two product lines through Instagram content coordination, campaign promotions and scheduled publishing via Meta Business Suite, contributing to around 40% growth in average content reach. Managed website product content updates and brand storytelling across promotional pages and product categories, including optimisation of titles, keywords and internal links to support stronger search visibility and 5,000+ monthly page views. Coordinated offline marketing activations by preparing campaign materials, publishing pre-event social content and real-time Reels, and aligning promotional messages across platforms and store touchpoints to support customer engagement. Analysed campaign performance using Meta Business Suite and website data, translating key metrics into Canva reports and actionable insights to support ongoing campaign optimisation.
E-commerce Store Operator at Luna Studio (Etsy)
April 1, 2025 - February 1, 2026
Managed end-to-end digital marketing for an independent e-commerce brand, including product content management, email campaigns, promotional campaigns, and social media coordination. Optimised product listings by refining search keywords, titles, visuals and promotional messaging, while running seasonal paid promotions to improve product visibility and support 3,000+ monthly search-driven store visits. Implemented customer lifecycle marketing through automated emails (abandoned cart, seasonal strategies), analysing click-through and discount performance to refine offers and support conversion and repeat purchase. Created Pinterest content aligned with seasonal trends and product storytelling, contributing up to 48% of store traffic during campaign periods through content optimisation and outbound click analysis.
Project Leader - Mobile Charging Pile App Startup Project at I2N at the University of Newcastle, Industry Placement
July 1, 2024 - November 1, 2024
Led a multi-stage product innovation project from market research to final presentation, identifying key market gaps through research and analysis and delivering a validated solution proposal to academic and industry reviewers. Conducted customer and competitor analysis to identify market opportunities, refined the value proposition, contributing to a business model proposal that received positive evaluation and earned a recommendation letter from the program manager. Coordinated research materials and presentation deliverables across multiple project stages to support on-time project delivery.
Marketing Event Volunteer at Bupa
May 1, 2025 - March 1, 2026
Supported community marketing campaigns by engaging with 50+ attendees per event to increase brand awareness and customer engagement. Supported lead generation and referral incentives during events, contributing to around 10 new customer sign-ups per event. Collected and summarised 20+ customer feedback through surveys and conversations, identifying common concerns around health insurance to support improved consultation messaging.
E-commerce Store Operator at Etsy, Luna Studio
April 1, 2025 - February 1, 2026
Managed end-to-end digital marketing for an independent e-commerce brand, including product content management, email campaigns, promotional campaigns, and social media coordination. Optimised product listings by refining search keywords, titles, visuals and promotional messaging, while running seasonal paid promotions to improve product visibility and support 3,000+ monthly search-driven store visits. Implemented customer lifecycle marketing through automated emails (abandoned cart, seasonal strategies), analysing click-through and discount performance to refine offers and support conversion and repeat purchase. Created Pinterest content aligned with seasonal trends and product storytelling, contributing up to 48% of store traffic during campaign periods through content optimisation and outbound click analysis.
Project Leader - Mobile Charging Pile App Startup at I2N at the University of Newcastle, Industry Placement
July 1, 2024 - November 1, 2024
Led a multi-stage product innovation project from market research to final presentation, identifying key market gaps through research and analysis and delivering a validated solution proposal to academic and industry reviewers. Conducted customer and competitor analysis to identify market opportunities, refined the value proposition, contributing to a business model proposal that received positive evaluation and earned a recommendation letter from the program manager. Coordinated research materials and presentation deliverables across multiple project stages to support on-time project delivery.
Marketing Event Volunteer at Bupa (Volunteer)
May 1, 2025 - March 1, 2026
Supported community marketing campaigns by engaging with 50+ attendees per event to increase brand awareness and customer engagement. Supported lead generation and referral incentives during events, contributing to around 10 new customer sign-ups per event. Collected and summarised 20+ customer feedback through surveys and conversations, identifying common concerns around health insurance to support improved consultation messaging.

Education

Bachelor of Business (Marketing) at The University of Newcastle
July 1, 2022 - July 1, 2025
Bachelor of Business (Marketing) at The University of Newcastle
July 1, 2022 - July 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services

Skills

Experience Level