hey, it's Lenka
๐ฑ+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐จ๐ซ ๐ณ๐ผ๐ฟ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ.
๐ซ I create digital experiences that respect people โ and strengthen the brands behind them at the same time.
I enjoy working on different types of web design projects, however ecommerce is where I make the biggest impact. No pushy tactics. No dark patterns. Just evidence-based decisions, grounded in research and real-world experience.
I help brands boost conversions ethically โ keeping the experience human, without compromising on values or trust. I provide clear UX insights and explain my design choices so you understand the โwhyโ behind every decision.
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This project explores improvements to the Glash e-commerce experience. While the store attracted strong traffic, the shopping experience contained friction points that made browsing and product exploration more difficult than necessary โ particularly on mobile. This project focuses on redesigning key parts of the interface to create a smoother and more intuitive shopping journey. Improvements to navigation, layout structure, and interaction design help users explore products more easily and make decisions with greater confidence. Additional features were introduced to address key pain points and enhance the overall shopping experience. The goal was to turn browsing into a clearer, more enjoyable shopping experience that drives conversions.