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Hi, I’m Twinkle Varu, a chemical engineer blending product marketing with the commercialization of specialty chemical and polymer solutions for B2B industrial markets. I translate market, customer, and competitive insights into clear product positioning, go-to-market plans, and pricing guidance. I’ve led new product introductions from concept through customer trials and launches, collaborating with R&D, product, and technical teams. My strengths include specialty formulations, surface coatings, barrier systems, PFAS-free formulations, and hands-on sales enablement—creating compelling case studies, application notes, and training that speeds customer adoption.…Hi, I’m Twinkle Varu, a chemical engineer blending product marketing with the commercialization of specialty chemical and polymer solutions for B2B industrial markets. I translate market, customer, and competitive insights into clear product positioning, go-to-market plans, and pricing guidance. I’ve led new product introductions from concept through customer trials and launches, collaborating with R&D, product, and technical teams. My strengths include specialty formulations, surface coatings, barrier systems, PFAS-free formulations, and hands-on sales enablement—creating compelling case studies, application notes, and training that speeds customer adoption.

Twinkle Varu

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Hi, I’m Twinkle Varu, a chemical engineer blending product marketing with the commercialization of specialty chemical and polymer solutions for B2B industrial markets. I translate market, customer, and competitive insights into clear product positioning, go-to-market plans, and pricing guidance. I’ve led new product introductions from concept through customer trials and launches, collaborating with R&D, product, and technical teams. My strengths include specialty formulations, surface coatings, barrier systems, PFAS-free formulations, and hands-on sales enablement—creating compelling case studies, application notes, and training that speeds customer adoption.…Hi, I’m Twinkle Varu, a chemical engineer blending product marketing with the commercialization of specialty chemical and polymer solutions for B2B industrial markets. I translate market, customer, and competitive insights into clear product positioning, go-to-market plans, and pricing guidance. I’ve led new product introductions from concept through customer trials and launches, collaborating with R&D, product, and technical teams. My strengths include specialty formulations, surface coatings, barrier systems, PFAS-free formulations, and hands-on sales enablement—creating compelling case studies, application notes, and training that speeds customer adoption.

Available to hire

Hi, I’m Twinkle Varu, a chemical engineer blending product marketing with the commercialization of specialty chemical and polymer solutions for B2B industrial markets. I translate market, customer, and competitive insights into clear product positioning, go-to-market plans, and pricing guidance.

I’ve led new product introductions from concept through customer trials and launches, collaborating with R&D, product, and technical teams. My strengths include specialty formulations, surface coatings, barrier systems, PFAS-free formulations, and hands-on sales enablement—creating compelling case studies, application notes, and training that speeds customer adoption.

Skills

Copywriting

Branding

Brand Identity

Experience Level

Copywriting

Expert

Branding

Expert

Brand Identity

Intermediate

Work Experience

Analyst, Product Marketing at Haber (Elixa Technologies Pvt. Ltd.)

May 1, 2023 - Present

Supported new product introduction and product line development for PFAS-free specialty chemical solutions, including market research, opportunity sizing, vendor qualification, customer trials, and adoption. Generated market insights by analyzing customer requirements, competitor positioning, pricing trends, and industry developments in specialty coatings to inform product roadmap priorities and new segment entry. Developed product positioning, value propositions, and differentiation narratives with messaging frameworks and technical comparison sheets. Built sales enablement assets (case studies, application one-pagers, performance summaries) and supported 2 product launches with positioning decks, launch collateral, and internal training for 40+ staff. Managed end-to-end workflows for an AI-enabled chemistry automation and LIMS platform—design of experiments, data capture, analysis, and reporting. Translated customer inputs and proof-of-concept outcomes into structured product requi

Research and Development Associate at Craste, NCL Innovation Park

September 1, 2021 - May 1, 2023

Developed bio-based polymer and fibre material solutions from agricultural residues for packaging and industrial applications. Conducted lab-scale and pilot-scale formulation trials, optimizing strength, stability, and barrier performance by up to 15%. Performed competitive formulation studies and reverse engineering to benchmark portfolio. Contributed to four product launches with global enterprise clients (AB InBev, Nestlé, IKEA, PadCare) through performance validation, technical reporting, and customer review cycles. Bridged R&D outcomes with commercialization requirements by translating lab performance data into product positioning inputs and customer-facing documentation.

Subject Matter Expert, Chemical Engineering at EduFeat

June 1, 2019 - January 1, 2021

Delivered expert guidance in chemical engineering, polymer chemistry, materials science, and process chemistry to students globally.