Christoph Cong Fässler

Supported the brand's first product launch from concept to commercialization, ensuring alignment between creative direction and production execution. Co-developed product strategy and foundational structures, including tech packs, sizing systems, and development workflows. Led end-to-end product development from research and concept creation to technical execution and bulk production. Coordinated closely with suppliers, managing communication, development timelines, and production processes. Streamlined development processes for subsequent drops; supported supplier onboarding and team knowledge transfer through ongoing mentoring.

Lead Designer & Developer, Cycling; owned category direction from concept to commercialization; co-drive product strategy and seasonal planning with senior leadership; established scalable design and development processes, workflows, and documentation standards. Led end-to-end product creation across apparel and accessories (SS25–FW27), including cut-and-sew, seamless knit, hybrid constructions, SMUs, and special projects. Oversaw full development lifecycle: concept, material sourcing, 3D patterning (CLO3D), tech packs, fittings, testing, and production approvals through bulk release. Drove athlete and supplier collaboration, translating performance insights into product solutions; led key initiatives such as the Corefusion Artist Series. Owned pattern, fit, and grading standards; collaborated cross-functionally with R&D, Supply Chain, and Quality to ensure execution, cost efficiency, and product excellence.

Designed and developed experimental pieces from concept to prototype, including a Dyneema sling bag and ergonomic cargo pant. Executed pattern development, in-house sampling, and small-scale production using premium performance materials.