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I'm Elif Canatan, a strategic marketing MSc graduate with a solid foundation in business and economics. I enjoy turning data into actionable marketing and operational decisions, and I thrive in fast-paced, collaborative environments. My experience across retail planning, supply chain, and client-facing analytics at New Balance and Kyron Consulting has sharpened my ability to connect insights with strategy. I am enthusiastic about using data-driven insights to drive growth and improve customer experiences.…I'm Elif Canatan, a strategic marketing MSc graduate with a solid foundation in business and economics. I enjoy turning data into actionable marketing and operational decisions, and I thrive in fast-paced, collaborative environments. My experience across retail planning, supply chain, and client-facing analytics at New Balance and Kyron Consulting has sharpened my ability to connect insights with strategy. I am enthusiastic about using data-driven insights to drive growth and improve customer experiences.

Elif Canatan

Marketing Strategist, Marketing Analyst, Brand Strategist, +2

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I'm Elif Canatan, a strategic marketing MSc graduate with a solid foundation in business and economics. I enjoy turning data into actionable marketing and operational decisions, and I thrive in fast-paced, collaborative environments. My experience across retail planning, supply chain, and client-facing analytics at New Balance and Kyron Consulting has sharpened my ability to connect insights with strategy. I am enthusiastic about using data-driven insights to drive growth and improve customer experiences.…I'm Elif Canatan, a strategic marketing MSc graduate with a solid foundation in business and economics. I enjoy turning data into actionable marketing and operational decisions, and I thrive in fast-paced, collaborative environments. My experience across retail planning, supply chain, and client-facing analytics at New Balance and Kyron Consulting has sharpened my ability to connect insights with strategy. I am enthusiastic about using data-driven insights to drive growth and improve customer experiences.

Available to hire

I’m Elif Canatan, a strategic marketing MSc graduate with a solid foundation in business and economics. I enjoy turning data into actionable marketing and operational decisions, and I thrive in fast-paced, collaborative environments.

My experience across retail planning, supply chain, and client-facing analytics at New Balance and Kyron Consulting has sharpened my ability to connect insights with strategy. I am enthusiastic about using data-driven insights to drive growth and improve customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Sales and Marketing Specialist at Kyron Consulting

January 1, 2026 - May 1, 2026

Produced client presentations and marketing reports by analyzing customer insights, campaign findings, and market trends to support strategic decision-making. Conducted audience research, customer behavior analysis, and competitor benchmarking to identify opportunities for improving customer engagement and digital visibility. Evaluated website content, social media activity, and online presence across client and competitor channels to support marketing strategy development. Contributed to digital marketing initiatives by assessing customer engagement patterns, content effectiveness, and market positioning across different industries. Collaborated on sales and marketing projects, translating research findings into actionable recommendations to support customer acquisition and business growth.

Planning and Operation Specialist at New Balance

March 1, 2024 - August 1, 2024

Prepared stock- and product-based reports used for operational planning and decision-making. Compared the balance between inventory and orders in the warehouse, ensuring inter-branch product supply by communicating with staff in stores and conducting checks of in-store warehouses. Responsible for the supply chain processes of 10 countries (Caucasus, Balkan and Turkic countries). Led showroom-based assortment planning across domestic and regional markets. Coordinated international supply chain between US/UK vendors and Turkish retail network. Executed data-driven inventory allocation at store level to maximize sell-through and reduce overstock risk through demand-based distribution. Utilized a retail ERP system (Nebim V3) and advanced Excel for inventory planning, allocation, and sales analysis.

Intern at New Balance

January 1, 2022 - November 1, 2022

Supported end-to-end invoicing and reconciliation processes for multiple retail locations, ensuring accuracy of cash register balances. Maintained daily accounting records and assisted in identifying discrepancies to support month-end closing activities. Monitored cash flow and maintained balance between Accounts Payable and Accounts Receivable to ensure liquidity stability. Contributed to smooth execution of showroom events by supporting sales and operational processes. Managed the end-to-end process of orders from the US and UK, including checking stock availability, coordinating invoicing across all parties, and supporting the operations team during customs procedures.