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I'm Saeed Waddo, a senior growth-driven performance marketing leader with 7+ years of experience designing and scaling paid media campaigns across Google Ads, Meta Ads, and multi-channel strategies for global e-commerce and D2C brands across 35+ countries. I excel at managing $1M+ monthly ad budgets and consistently achieving 5x ROAS by leveraging AI-powered analytics, funnel optimization, and cross-functional leadership. My expertise spans UK, EU, and international markets, driving revenue growth while reducing CAC and optimizing LTV through data-first, performance-led strategies. I thrive in fast-paced environments and enjoy building high-performing teams that align paid search, paid social, and email marketing with broader revenue goals and seasonal trading calendars.…I'm Saeed Waddo, a senior growth-driven performance marketing leader with 7+ years of experience designing and scaling paid media campaigns across Google Ads, Meta Ads, and multi-channel strategies for global e-commerce and D2C brands across 35+ countries. I excel at managing $1M+ monthly ad budgets and consistently achieving 5x ROAS by leveraging AI-powered analytics, funnel optimization, and cross-functional leadership. My expertise spans UK, EU, and international markets, driving revenue growth while reducing CAC and optimizing LTV through data-first, performance-led strategies. I thrive in fast-paced environments and enjoy building high-performing teams that align paid search, paid social, and email marketing with broader revenue goals and seasonal trading calendars.

Saeed Waddo

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I'm Saeed Waddo, a senior growth-driven performance marketing leader with 7+ years of experience designing and scaling paid media campaigns across Google Ads, Meta Ads, and multi-channel strategies for global e-commerce and D2C brands across 35+ countries. I excel at managing $1M+ monthly ad budgets and consistently achieving 5x ROAS by leveraging AI-powered analytics, funnel optimization, and cross-functional leadership. My expertise spans UK, EU, and international markets, driving revenue growth while reducing CAC and optimizing LTV through data-first, performance-led strategies. I thrive in fast-paced environments and enjoy building high-performing teams that align paid search, paid social, and email marketing with broader revenue goals and seasonal trading calendars.…I'm Saeed Waddo, a senior growth-driven performance marketing leader with 7+ years of experience designing and scaling paid media campaigns across Google Ads, Meta Ads, and multi-channel strategies for global e-commerce and D2C brands across 35+ countries. I excel at managing $1M+ monthly ad budgets and consistently achieving 5x ROAS by leveraging AI-powered analytics, funnel optimization, and cross-functional leadership. My expertise spans UK, EU, and international markets, driving revenue growth while reducing CAC and optimizing LTV through data-first, performance-led strategies. I thrive in fast-paced environments and enjoy building high-performing teams that align paid search, paid social, and email marketing with broader revenue goals and seasonal trading calendars.

Available to hire

I’m Saeed Waddo, a senior growth-driven performance marketing leader with 7+ years of experience designing and scaling paid media campaigns across Google Ads, Meta Ads, and multi-channel strategies for global e-commerce and D2C brands across 35+ countries. I excel at managing $1M+ monthly ad budgets and consistently achieving 5x ROAS by leveraging AI-powered analytics, funnel optimization, and cross-functional leadership.

My expertise spans UK, EU, and international markets, driving revenue growth while reducing CAC and optimizing LTV through data-first, performance-led strategies. I thrive in fast-paced environments and enjoy building high-performing teams that align paid search, paid social, and email marketing with broader revenue goals and seasonal trading calendars.

Skills

Experience Level

Expert

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Work Experience

Performance Marketing Lead at VidaXL (Global E-Commerce)

April 1, 2025 - Present

Scaled global paid media performance across 35+ countries by directing $1M+/month budget across Google Ads and Meta Ads, consistently achieving 5x ROAS and driving double-digit revenue growth. Led and mentored a data-driven team of 7 performance marketers, owning end-to-end campaign strategy, execution, and optimization across Google Ads and Meta Ads to improve efficiency and scalability. Drove e-commerce revenue growth by managing 150K+ SKUs through AI-assisted dynamic catalog segmentation, optimizing for best sellers, seasonality, and underperformers, via Shopping and Performance Max campaigns. Leveraged AI tools to analyze campaign performance, generate creative optimization insights, and automate reporting workflows, accelerating decision-making and improving outcomes. Improved CTR and conversion rates through systematic A/B testing of creatives, bidding strategies, and audience targeting across Meta and Google platforms, directly contributing to ROAS improvements. Led cross-functi

Performance Marketing Lead at Comfort Click

May 1, 2022 - March 1, 2025

Drove 25% revenue growth by restructuring Google Shopping and Performance Max campaigns—scaling Google Ads (£300K/month) to 3.2x ROAS and Meta Ads (£100K/month) to 3x ROAS. Reduced CPC by 12% and improved CTR by 10% through advanced smart bidding strategies, audience layering, and continuous campaign optimization across paid search and paid social. Achieved 15% YoY revenue growth by developing market-driven performance strategies, improving cross-channel attribution, and aligning budget allocation with high-performing funnel segments. Built Klaviyo email automation flows to improve customer retention and increase LV, contributing to reduced CAC and higher repeat purchase rates. Enhanced full-funnel performance through strategic cross-channel alignment of Paid Search, Paid Social, and Email Marketing, driving revenue growth while optimizing spend efficiency.

Campaign Manager at Advert Digital Mantra

July 1, 2018 - February 1, 2022

Delivered 5x ROAS for D2C brands by architecting and scaling Google Shopping, Facebook Ads, and Google Shopping campaigns across e-commerce and lead generation verticals. Generated 1,000+ monthly qualified leads for marketing automation software, achieving 3–5% sales conversion rate and creating scalable lead generation funnels using Google Ads and Meta Ads. Scaled SEM account performance by 30% revenue growth through keyword strategy, account architecture, and bid management—improving CTR, reducing CPC, and increasing overall conversion rates. Leveraged AI-assisted analytics to analyze funnel performance data, identify drop-off points, and deliver actionable optimization insights, enhancing campaign efficiency and cross-channel performance.