I'm Sooha Shin, a Sydney-based designer and developer with a Bachelor of Computational Design from UNSW. As AI makes code and content faster and cheaper to produce, execution is no longer where the real difference is made. What stays scarce is design judgment: a clear, distinctive sense of who a brand or product is, and the taste to express it well. That's the work I care most about, helping an organisation look and feel like itself in a crowded market. What lets me deliver on that is range. My work spans interactive web applications, design systems, and computational tools. I designed and built Urban Lens, an AI-driven planning analysis tool, and Urban Envelopes, a live parametric platform on real Sydney data, both end to end. I've collaborated on research with Arup, and my graduation project was featured by Dezeen and won UNSW's 2025 Computational Design Award. Because I can build as well as design, I can carry an idea through the whole project rather than handing it off and hoping it survives. I keep the design intact from concept to shipped outcome, and keep designers, developers, and stakeholders aligned along the way. The result is distinctive work, well managed.…I'm Sooha Shin, a Sydney-based designer and developer with a Bachelor of Computational Design from UNSW. As AI makes code and content faster and cheaper to produce, execution is no longer where the real difference is made. What stays scarce is design judgment: a clear, distinctive sense of who a brand or product is, and the taste to express it well. That's the work I care most about, helping an organisation look and feel like itself in a crowded market. What lets me deliver on that is range. My work spans interactive web applications, design systems, and computational tools. I designed and built Urban Lens, an AI-driven planning analysis tool, and Urban Envelopes, a live parametric platform on real Sydney data, both end to end. I've collaborated on research with Arup, and my graduation project was featured by Dezeen and won UNSW's 2025 Computational Design Award. Because I can build as well as design, I can carry an idea through the whole project rather than handing it off and hoping it survives. I keep the design intact from concept to shipped outcome, and keep designers, developers, and stakeholders aligned along the way. The result is distinctive work, well managed.WWWW…