I’m a senior graphic designer and art director with 15+ years of experience helping brands tell their stories through thoughtful, strategic design. My expertise includes packaging, branding, creative direction, and production-ready artwork, with a particular passion for food and consumer brands. Whether launching a new product or refreshing an established brand, I bring creative problem-solving, strong communication, and a commitment to delivering exceptional work on time and on budget.…

Valery Baker

I’m a senior graphic designer and art director with 15+ years of experience helping brands tell their stories through thoughtful, strategic design. My expertise includes packaging, branding, creative direction, and production-ready artwork, with a particular passion for food and consumer brands. Whether launching a new product or refreshing an established brand, I bring creative problem-solving, strong communication, and a commitment to delivering exceptional work on time and on budget.…

Available to hire

I’m a senior graphic designer and art director with 15+ years of experience helping brands tell their stories through thoughtful, strategic design. My expertise includes packaging, branding, creative direction, and production-ready artwork, with a particular passion for food and consumer brands. Whether launching a new product or refreshing an established brand, I bring creative problem-solving, strong communication, and a commitment to delivering exceptional work on time and on budget.

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Work Experience

Senior Graphic Designer at Matrix Four
January 1, 2016 - Present
Lead brand application across national service divisions, ensuring consistency across internal and external communications. Translate complex service information into clear, accessible visual communications for diverse audiences. Develop and maintain brand-compliant templates to improve efficiency and consistency. Collaborate with internal stakeholders to align design with strategic business objectives. Oversee print production and vendor coordination to ensure quality and budget adherence. Ensure compliance with regulatory standards including CFIA requirements and AODA accessibility guidelines.
Senior Graphic Designer at Branton Advertising Agency
January 1, 2008 - January 1, 2016
Designed integrated campaigns including brand identities, print collateral, packaging, and digital assets. Partnered with Creative Director and clients to execute brand-consistent solutions. Managed multiple concurrent projects while meeting strict deadlines and budgets. Coordinated photography procurement, print vendors, and press checks.
Graphic Designer at Motif Print Group
January 1, 2006 - January 1, 2008
Created brand materials and digital assets, contributing to client-focused design solutions and brand development. Supported production and collaboration across teams to deliver quality marketing collateral.
Graphic Designer at RS Group of Companies
January 1, 2005 - January 1, 2006
Produced corporate materials, marketing collateral, and packaging graphics; supported branding initiatives and vendor coordination.
Graphic Designer at Laser Sales
January 1, 1999 - January 1, 2005
Developed corporate identity, catalogs, packaging, exhibitions, and digital assets; managed full lifecycle of design projects from concept to production.

Education

Diploma, Graphic Design at Fanshawe College
January 1, 1996 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other
    uniE621 Kombucha Booth
    Attention grabbing booth designed to engage new customers.…