Valery Baker

Lead brand application across national service divisions, ensuring consistency across internal and external communications. Translate complex service information into clear, accessible visual communications for diverse audiences. Develop and maintain brand-compliant templates to improve efficiency and consistency. Collaborate with internal stakeholders to align design with strategic business objectives. Oversee print production and vendor coordination to ensure quality and budget adherence. Ensure compliance with regulatory standards including CFIA requirements and AODA accessibility guidelines.

Designed integrated campaigns including brand identities, print collateral, packaging, and digital assets. Partnered with Creative Director and clients to execute brand-consistent solutions. Managed multiple concurrent projects while meeting strict deadlines and budgets. Coordinated photography procurement, print vendors, and press checks.

Created brand materials and digital assets, contributing to client-focused design solutions and brand development. Supported production and collaboration across teams to deliver quality marketing collateral.