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Hi, I’m Robert Whitcomb, a Lead Senior Front-End & E-commerce Developer with 20+ years of experience specializing in Shopify, WordPress, and custom web builds. I design and build high-performance storefronts and digital experiences from discovery through launch, leveraging Shopify Liquid/OS 2.0, theme architecture, Checkout Extensibility, Gutenberg/ACF, app integrations, UX implementation, site performance, SEO, and CRO to drive conversion and growth. I’m hands-on and collaborative, translating strategy and design into clean, maintainable front-end experiences across 10+ Schwan’s brand sites and client projects. I’ve led roadmap development, built design systems, integrated apps, and partnered closely with marketing, product, and brand teams to optimize performance, accessibility, and editorial workflows.…Hi, I’m Robert Whitcomb, a Lead Senior Front-End & E-commerce Developer with 20+ years of experience specializing in Shopify, WordPress, and custom web builds. I design and build high-performance storefronts and digital experiences from discovery through launch, leveraging Shopify Liquid/OS 2.0, theme architecture, Checkout Extensibility, Gutenberg/ACF, app integrations, UX implementation, site performance, SEO, and CRO to drive conversion and growth. I’m hands-on and collaborative, translating strategy and design into clean, maintainable front-end experiences across 10+ Schwan’s brand sites and client projects. I’ve led roadmap development, built design systems, integrated apps, and partnered closely with marketing, product, and brand teams to optimize performance, accessibility, and editorial workflows.

Robert Whitcomb

Front-End Developer, Web Developer, UI Designer, +2

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Hi, I’m Robert Whitcomb, a Lead Senior Front-End & E-commerce Developer with 20+ years of experience specializing in Shopify, WordPress, and custom web builds. I design and build high-performance storefronts and digital experiences from discovery through launch, leveraging Shopify Liquid/OS 2.0, theme architecture, Checkout Extensibility, Gutenberg/ACF, app integrations, UX implementation, site performance, SEO, and CRO to drive conversion and growth. I’m hands-on and collaborative, translating strategy and design into clean, maintainable front-end experiences across 10+ Schwan’s brand sites and client projects. I’ve led roadmap development, built design systems, integrated apps, and partnered closely with marketing, product, and brand teams to optimize performance, accessibility, and editorial workflows.…Hi, I’m Robert Whitcomb, a Lead Senior Front-End & E-commerce Developer with 20+ years of experience specializing in Shopify, WordPress, and custom web builds. I design and build high-performance storefronts and digital experiences from discovery through launch, leveraging Shopify Liquid/OS 2.0, theme architecture, Checkout Extensibility, Gutenberg/ACF, app integrations, UX implementation, site performance, SEO, and CRO to drive conversion and growth. I’m hands-on and collaborative, translating strategy and design into clean, maintainable front-end experiences across 10+ Schwan’s brand sites and client projects. I’ve led roadmap development, built design systems, integrated apps, and partnered closely with marketing, product, and brand teams to optimize performance, accessibility, and editorial workflows.

Available to hire

Hi, I’m Robert Whitcomb, a Lead Senior Front-End & E-commerce Developer with 20+ years of experience specializing in Shopify, WordPress, and custom web builds. I design and build high-performance storefronts and digital experiences from discovery through launch, leveraging Shopify Liquid/OS 2.0, theme architecture, Checkout Extensibility, Gutenberg/ACF, app integrations, UX implementation, site performance, SEO, and CRO to drive conversion and growth.

I’m hands-on and collaborative, translating strategy and design into clean, maintainable front-end experiences across 10+ Schwan’s brand sites and client projects. I’ve led roadmap development, built design systems, integrated apps, and partnered closely with marketing, product, and brand teams to optimize performance, accessibility, and editorial workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Senior Front-End Developer at Schwan’s Company (Remote)

January 1, 2022 - Present

Own front-end roadmap and delivery across 10+ brand sites (Bibigo, Red Baron, Pagoda, Freschetta). Architect and ship Shopify Online Store 2.0 themes with modular sections, metafields, and theme app extensions to enable rapid, no-code merchandising. Implement performance improvements (image strategy, critical CSS, code-splitting) to reduce Largest Contentful Paint and improve Core Web Vitals. Build reusable UI components and design systems; establish coding standards, PR reviews, and CI checks to improve maintainability and quality. Integrate apps and services (subscriptions, reviews, loyalty, search, analytics); create custom functions and checkout extensibility where needed. Partner with brand, marketing, and e-commerce teams to scope A/B tests and CRO experiments; translate insights into backlog items and shipped features. Ensure accessibility and SEO best practices across properties; collaborate with content teams on structured data and editorial workflows.

Owner / Front‑End & E‑commerce Developer at Pixalien (Remote)

January 1, 2013 - Present

Build Shopify stores from the ground up: discovery → IA → theme development → launch → post-launch optimization and maintenance. Develop custom Shopify features (product configurators, collection filters, metafield-driven content) and integrate payments, shipping, tax, and ERP/CRM. Deliver WordPress and custom React/Next.js sites; connect headless CMS or Shopify Storefront API when appropriate. Produce accessible HTML emails and HTML5 banners; create brand-aligned graphics and landing pages for campaigns. Serve clients across entertainment/music, lifestyle, legal, real estate, and retail; manage timelines, scope, and stakeholder communication.

Freelance Web Developer/Designer at Creative Circle (LA/OC/Minneapolis)

January 1, 2011 - Present

Contract builds for Shopify, WordPress, and Magento across diverse verticals; collaborate with agency producers and client teams. Produce Google‑compliant animated banners and email templates; deliver fast iterations under tight deadlines.

Lead Designer & Developer at Whitefrog

January 1, 2011 - January 1, 2014

Led WordPress design and development; created front‑end components and design assets across multiple client projects. Improved production workflows and maintained brand consistency and basic accessibility standards.