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Hi there! I'm a passionate Brand & Product Development Manager with a knack for strategy and innovation. I thrive on creating impactful designs that resonate with audiences and elevate commercial value. Throughout my career, I've honed my skills in product design and management, leading cross-functional teams and maximizing profitability. My journey has taken me through various roles, from Executive Producer to Design Manager, where I've collaborated with international brands. I genuinely enjoy guiding teams to achieve excellence, foster creativity, and drive business success. Let's connect and explore the exciting possibilities in the world of design!…Hi there! I'm a passionate Brand & Product Development Manager with a knack for strategy and innovation. I thrive on creating impactful designs that resonate with audiences and elevate commercial value. Throughout my career, I've honed my skills in product design and management, leading cross-functional teams and maximizing profitability. My journey has taken me through various roles, from Executive Producer to Design Manager, where I've collaborated with international brands. I genuinely enjoy guiding teams to achieve excellence, foster creativity, and drive business success. Let's connect and explore the exciting possibilities in the world of design!

Alejandra Edwards Bott

Designer, Creative Director, Brand Designer, +2

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Hi there! I'm a passionate Brand & Product Development Manager with a knack for strategy and innovation. I thrive on creating impactful designs that resonate with audiences and elevate commercial value. Throughout my career, I've honed my skills in product design and management, leading cross-functional teams and maximizing profitability. My journey has taken me through various roles, from Executive Producer to Design Manager, where I've collaborated with international brands. I genuinely enjoy guiding teams to achieve excellence, foster creativity, and drive business success. Let's connect and explore the exciting possibilities in the world of design!…Hi there! I'm a passionate Brand & Product Development Manager with a knack for strategy and innovation. I thrive on creating impactful designs that resonate with audiences and elevate commercial value. Throughout my career, I've honed my skills in product design and management, leading cross-functional teams and maximizing profitability. My journey has taken me through various roles, from Executive Producer to Design Manager, where I've collaborated with international brands. I genuinely enjoy guiding teams to achieve excellence, foster creativity, and drive business success. Let's connect and explore the exciting possibilities in the world of design!

Available to hire

Hi there! I’m a passionate Brand & Product Development Manager with a knack for strategy and innovation. I thrive on creating impactful designs that resonate with audiences and elevate commercial value. Throughout my career, I’ve honed my skills in product design and management, leading cross-functional teams and maximizing profitability.

My journey has taken me through various roles, from Executive Producer to Design Manager, where I’ve collaborated with international brands. I genuinely enjoy guiding teams to achieve excellence, foster creativity, and drive business success. Let’s connect and explore the exciting possibilities in the world of design!

Skills

Product Design

Fashion Design

Experience Level

Product Design

Expert

Fashion Design

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Creative Brand & Product Director at Creado en Chile

January 1, 2025 - Present

Lead product design, development, and direction management, aligning creativity with commercial objectives. Optimize margins and profitability through efficient cost management and production processes.

Executive Producer at Infante coho Photographic Studio

January 1, 2023 - January 1, 2024

Enhanced product visualisation for selected projects. Managed and produced photographic shoots, including coordination and supervision of post-production processes.

Design Manager at PG Home/ PDS International

January 1, 2019 - January 1, 2024

Led the design and development of collections aligned with consumer needs, market trends, technology, and budget requirements, increasing margins and profitability.

Design Coordinator at School of Design / Universidad del Desarrollo

January 1, 2012 - January 1, 2018

Managed academic planning, faculty coordination, and interdisciplinary projects, promoting design, innovation, and community engagement.

Senior Designer at ESPRIT home/ RIPLEY

January 1, 2006 - January 1, 2012

Design and produce merchandise for Esprit Home brand and product design, developing promotional materials across Chile, Germany, and New York.