Available to hire
I’m a results-driven communications and marketing professional focused on digital content and multi-channel campaigns. My experience spans financial services and real estate, where I’ve built audience-centered content that boosts brand visibility, drives engagement, and supports business goals.
I excel at translating complex topics into clear, compelling messages, managing content calendars, coordinating multilingual materials, and turning analytics into actionable improvements across web, email, and social platforms.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
Work Experience
Communications Specialist (Digital Content) at FAIR Canada
January 1, 2022 - January 1, 2025Led multi-channel social media management and digital communications campaigns across LinkedIn, X/Twitter, email, and WordPress; grew LinkedIn followers by 50%, X followers by 25%, and newsletter subscribers by 20% while sustaining a 39% open rate above industry averages. Developed bilingual content for social media, email newsletters, and website; wrote and edited content, created content calendars, coordinated translations, organized team meetings, monitored and responded to comments; used Canva and Constant Contact to create visuals and publish content. Monitored social media and website analytics to track KPIs and improve engagement using Google Analytics and platform insights. Collaborated with an agency on Google Ad Grants to identify keywords and optimize campaigns; coordinated a WordPress website redesign to improve content navigation and accessibility. Contributed to investor-facing publications, including A Guide to Protect Yourself Against Investment Fraud and Getting Your M
Marketing Specialist / Writer at Hatch Ltd.
January 1, 2019 - January 1, 2021Managed communications projects and contributed to thought-leadership blogs by interviewing domestic and international subject matter experts; developed editorial calendars and supported content scheduling across blogs, videos, webcasts, and social channels (LinkedIn and X/Twitter). Project-managed an anniversary campaign via a multi-channel content strategy, delivering web articles, magazine features, and videos that highlighted the organization’s services and increased brand visibility.
Marketing Manager / Communications Specialist at iPro Realty Ltd.
January 1, 2014 - January 1, 2020Led marketing communications across real estate marketing, property development, and financing initiatives; developed audience-focused messaging for clients, agents, stakeholders, and the public. Coordinated integrated campaigns with multiple stakeholders (agents, brokers, partners, and agencies), improving alignment between creative development and execution through content strategy and campaign management. Supported client presentations, marketing events, and advertising initiatives. Collaborated on content creation, writing, and editing across web, email, social media, and promotional materials, ensuring consistent brand messaging to support sales and lead generation; ensured regulatory and brand standards to reduce revisions.
Education
Bachelor of Journalism at University of King's College, Halifax, NS
January 11, 2030 - June 4, 2026Bachelor of Fine Arts Degree (Media Arts: Graphic Design & Digital Media) at Nova Scotia College of Art & Design, Halifax, NS
January 11, 2030 - June 4, 2026Qualifications
Get Started Using Google Analytics (GA4) Certificate
October 1, 2025 - June 4, 2026Writing in Plain Language
January 1, 2022 - December 31, 2022Writing in Plain Language
January 1, 2024 - December 31, 2024Social Media and Marketing
January 1, 2017 - December 31, 2018Canadian Securities Course
January 11, 2030 - June 4, 2026Canadian Mutual Funds Course
January 11, 2030 - June 4, 2026Industry Experience
Real Estate & Construction, Financial Services, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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