I am a creative and results-driven marketing professional with experience spanning brand strategy, visual merchandising, retail operations, and digital campaign management. I enjoy combining creative ideas with data insights to strengthen brand presence, improve customer engagement, and support sales performance across multiple channels. I currently lead marketing for Unibodhi Society at the University of Sydney, managing Instagram, promotional content, and on-campus campaigns. My previous experience as a Product Buyer at Raymond Lifestyle Limited involved category operations, inventory planning, product launches, supplier collaboration, sales analysis, and premium visual merchandising. I am also pursuing a Master of Commerce specialising in Marketing and Strategy Innovation Management, which continues to deepen my strategic and commercial perspective.

Prachi Naik

I am a creative and results-driven marketing professional with experience spanning brand strategy, visual merchandising, retail operations, and digital campaign management. I enjoy combining creative ideas with data insights to strengthen brand presence, improve customer engagement, and support sales performance across multiple channels. I currently lead marketing for Unibodhi Society at the University of Sydney, managing Instagram, promotional content, and on-campus campaigns. My previous experience as a Product Buyer at Raymond Lifestyle Limited involved category operations, inventory planning, product launches, supplier collaboration, sales analysis, and premium visual merchandising. I am also pursuing a Master of Commerce specialising in Marketing and Strategy Innovation Management, which continues to deepen my strategic and commercial perspective.

Available to hire

I am a creative and results-driven marketing professional with experience spanning brand strategy, visual merchandising, retail operations, and digital campaign management. I enjoy combining creative ideas with data insights to strengthen brand presence, improve customer engagement, and support sales performance across multiple channels.

I currently lead marketing for Unibodhi Society at the University of Sydney, managing Instagram, promotional content, and on-campus campaigns. My previous experience as a Product Buyer at Raymond Lifestyle Limited involved category operations, inventory planning, product launches, supplier collaboration, sales analysis, and premium visual merchandising. I am also pursuing a Master of Commerce specialising in Marketing and Strategy Innovation Management, which continues to deepen my strategic and commercial perspective.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Manager at Unibodhi Society - The University of Sydney
January 1, 2026 - Present
Led end-to-end marketing for Unibodhi Society, driving on-campus and digital campaigns to boost event engagement. Managed Instagram content and overall promotions, optimizing social media and offline strategies to increase reach. Launched the KurtA category, including product setup, store rollout, and marketing campaigns. Collaborated with international mills and cross-functional teams to align product development with brand positioning. Drove performance through inventory planning and sales analysis while maintaining premium VM standards. Supported brand storytelling through lookbooks, photoshoots, and seasonal campaigns.
Buyer & Product Developer – Menswear at Raymond Made to Measure, India
January 1, 2022 - December 31, 2025
Managed end-to-end buying cycle across 3+ product lines—from range building and vendor negotiation (8–10 suppliers, 5–10% cost reductions) to 50+ purchase orders per season and warehouse delivery. Conducted monthly sell-through analysis across 2 retail seasons, managing markdowns and identifying repeat buy opportunities to maximize category profitability. Developed 3 commercially successful menswear collections (Shirting, Shacket, Kurta) from concept to final production by reviewing 100+ fabric and trim options per season and managing 15–20 in-season range adaptations. Monitored 10+ trend sources seasonally and collaborated with a 5+ person cross-functional team to translate insights into market-ready, commercially viable collections. Coordinated timelines, quality standards, and delivery schedules across 8–10 suppliers including Albini (Italy), Thomas Mason (Italy), Biz Textil (Turkey), Guldoğan (Turkey) ensuring premium quality and on-time delivery. Worked cross-functional

Education

Bachelors of Fashion Technology at National Institute of Fashion Technology
January 1, 2019 - January 1, 2023
Masters of Commerce (Extension) with Specialisation in Marketing and Strategy Innovation Management at The University of Sydney
January 1, 2026 - June 4, 2026
Bachelor of Fashion Technology at National Institute of Fashion Technology
January 1, 2019 - January 1, 2023
Master of Commerce (Extension) specialization in Marketing and Strategy Innovation at The University of Sydney
January 1, 2023 - January 1, 2025
Bachelor's in Fashion Technology at National Institute of Fashion Technology
January 1, 2019 - January 1, 2023
Master of Commerce (Marketing & Strategy Innovation) at The University of Sydney
January 1, 2023 - January 1, 2025

Qualifications

NET Framework Proficiency
January 11, 2030 - June 4, 2026

Industry Experience

Manufacturing, Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Education