Detail oriented and highly organized Producer with 10 years of experience delivering video and photo campaigns across agency and producKon environments. Approaches producKon with a strong technical foundaKon in photography and video ediKng. Known for strong client communicaKon, cross-funcKonal collaboraKon, creaKve problem solving and the ability to scale producKons across a wide range of budgets in fast-paced seOngs.

Lu Zhang

Detail oriented and highly organized Producer with 10 years of experience delivering video and photo campaigns across agency and producKon environments. Approaches producKon with a strong technical foundaKon in photography and video ediKng. Known for strong client communicaKon, cross-funcKonal collaboraKon, creaKve problem solving and the ability to scale producKons across a wide range of budgets in fast-paced seOngs.

Available to hire

Detail oriented and highly organized Producer with 10 years of experience delivering video and photo campaigns
across agency and producKon environments. Approaches producKon with a strong technical foundaKon in
photography and video ediKng. Known for strong client communicaKon, cross-funcKonal collaboraKon, creaKve
problem solving and the ability to scale producKons across a wide range of budgets in fast-paced seOngs.

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Language

English
Fluent
French
Advanced

Work Experience

Planned Personal Leave & Freelance Producer at Freelance
July 1, 2025 - Present
Took a planned personal leave for family reasons before returning to freelance production; most recently contracted by Rethink agency to produce a fast-turnaround $150K photography campaign for Schneiders.
Producer at Leo Burnett
May 1, 2022 - July 1, 2025
Managed end-to-end production across TV, OLV, radio, OOH, animation, and photography for GM, Kellogg's, Starbucks, TD Bank, Metrolinx, Sun Life and more. Owned SOWs, budgets, timelines, and communications. Managed 6–8 concurrent productions monthly with budgets ranging from $50K–$600K. Led kickoff meetings, reviews, and approval cycles with creative, production, and client teams from pitch to final delivery. Negotiated contracts with production houses, talent, music licensing, and French adaptations. Oversaw post-production workflows in close collaboration with post-producers, editors, and retouchers. Built a scalable content capture workflow for General Motors, leveraging internal resources to deliver consistent, high-quality output across bi-weekly fast-turnaround shoots. Managed bilingual productions in collaboration with French agency partners. Mentored junior team members and supported senior producers on larger-scale productions.
Freelance Producer at Contract
May 1, 2019 - May 1, 2022
Managed budgets, timelines, and departments for commercials, TV, narrative films, and music videos. Production highlights include: Producer - Contract for Adjacent Possibilities; Production Manager for Learn to Swim; Producer for Big Brother Canada Season 10 (Television).
Video Producer at TIFF (Toronto International Film Festival)
September 1, 2017 - October 1, 2019
Shooter, photographer, and editor for TIFF branded content, corporate events, and film festival. Collaborated with programmers to deliver high-quality and time-sensitive content with high-profile talent. Live-directed 300+ events, managed live switching, camera crews, editors, and equipment setup.

Education

Bachelor of Fine Arts at University of British Columbia
January 11, 2030 - June 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other