Hi Clark, Thanks for sharing @cbwalks — I took a look, and I can see why you've built something people trust over 13 years. The dogs looking happy and relaxed comes through clearly. That said, I think I can see part of why growth might be slower than it could be: right now, most of the posts are just photos of dogs sitting somewhere looking at the camera. They're nice to look at, but they don't really tell a story or communicate a clear message to someone scrolling past. A photo alone doesn't answer the question a potential client is actually asking themselves: "why would I trust this person with my dog?" Here's the direction I'd suggest: shift toward short videos that actually show the walk happening — the dog with the group, playing, socializing, clearly safe and having fun. This does two things at once. First, it builds trust: people considering your service can see with their own eyes what the experience actually looks like, rather than just imagining it. Second, it tells the real story of why the service matters in the first place — most people hiring a dog walker aren't doing it as a luxury, they're doing it because their dog is home alone all day, bored, maybe a little sad, while they're at work. It's the same logic as signing a kid up for after-school soccer instead of leaving them alone in front of a screen — the dog gets to run around, make friends, burn energy, and then when the owner gets home, everyone's happier because the dog isn't stir-crazy anymore. So the content strategy I'd propose is: - Walk highlight videos: short clips showing the group dynamic — dogs playing together, clearly enjoying themselves, clearly supervised and safe - "Before and after" framing: occasionally show the contrast — dog waiting excitedly at the door vs. tired and happy after the walk. This visually tells the whole story in a few seconds - Captions that name the problem directly: something like "Left home alone all day? Everyone deserves a good run and some friends" — connecting emotionally with owners who feel guilty about long work hours - Consistency: keep the daily posting habit you already have, just shift the content type toward video-first storytelling instead of static photos This reframes the account from "cute dog pics" to "proof that your dog will be safe, active, and genuinely happy" — which is really what turns a follower into an actual client. I'd love to put together a more detailed content plan and maybe a few example post concepts if you're interested — happy to hop on a call to talk through it. Best, Martin…Hi Clark, Thanks for sharing @cbwalks — I took a look, and I can see why you've built something people trust over 13 years. The dogs looking happy and relaxed comes through clearly. That said, I think I can see part of why growth might be slower than it could be: right now, most of the posts are just photos of dogs sitting somewhere looking at the camera. They're nice to look at, but they don't really tell a story or communicate a clear message to someone scrolling past. A photo alone doesn't answer the question a potential client is actually asking themselves: "why would I trust this person with my dog?" Here's the direction I'd suggest: shift toward short videos that actually show the walk happening — the dog with the group, playing, socializing, clearly safe and having fun. This does two things at once. First, it builds trust: people considering your service can see with their own eyes what the experience actually looks like, rather than just imagining it. Second, it tells the real story of why the service matters in the first place — most people hiring a dog walker aren't doing it as a luxury, they're doing it because their dog is home alone all day, bored, maybe a little sad, while they're at work. It's the same logic as signing a kid up for after-school soccer instead of leaving them alone in front of a screen — the dog gets to run around, make friends, burn energy, and then when the owner gets home, everyone's happier because the dog isn't stir-crazy anymore. So the content strategy I'd propose is: - Walk highlight videos: short clips showing the group dynamic — dogs playing together, clearly enjoying themselves, clearly supervised and safe - "Before and after" framing: occasionally show the contrast — dog waiting excitedly at the door vs. tired and happy after the walk. This visually tells the whole story in a few seconds - Captions that name the problem directly: something like "Left home alone all day? Everyone deserves a good run and some friends" — connecting emotionally with owners who feel guilty about long work hours - Consistency: keep the daily posting habit you already have, just shift the content type toward video-first storytelling instead of static photos This reframes the account from "cute dog pics" to "proof that your dog will be safe, active, and genuinely happy" — which is really what turns a follower into an actual client. I'd love to put together a more detailed content plan and maybe a few example post concepts if you're interested — happy to hop on a call to talk through it. Best, MartinWWWW…