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I’m a paid media professional with 2+ years of hands-on experience setting up, delivering, and optimizing performance campaigns across Paid Search, Paid Social, and Programmatic channels. I’m confident in analyzing performance data to identify trends and opportunities, and turning data into clear reports and recommendations. I hold Google Ads and GA4 certifications and am pursuing an MSc in Digital Marketing at Heriot-Watt University. I’m detail-oriented, proactive about learning new platforms, and thrive in structured agency environments where I can deepen channel expertise within a high-performing performance media team.…I’m a paid media professional with 2+ years of hands-on experience setting up, delivering, and optimizing performance campaigns across Paid Search, Paid Social, and Programmatic channels. I’m confident in analyzing performance data to identify trends and opportunities, and turning data into clear reports and recommendations. I hold Google Ads and GA4 certifications and am pursuing an MSc in Digital Marketing at Heriot-Watt University. I’m detail-oriented, proactive about learning new platforms, and thrive in structured agency environments where I can deepen channel expertise within a high-performing performance media team.

Navya Vashist

Copywriter, Web Designer, Product Designer, +2

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I’m a paid media professional with 2+ years of hands-on experience setting up, delivering, and optimizing performance campaigns across Paid Search, Paid Social, and Programmatic channels. I’m confident in analyzing performance data to identify trends and opportunities, and turning data into clear reports and recommendations. I hold Google Ads and GA4 certifications and am pursuing an MSc in Digital Marketing at Heriot-Watt University. I’m detail-oriented, proactive about learning new platforms, and thrive in structured agency environments where I can deepen channel expertise within a high-performing performance media team.…I’m a paid media professional with 2+ years of hands-on experience setting up, delivering, and optimizing performance campaigns across Paid Search, Paid Social, and Programmatic channels. I’m confident in analyzing performance data to identify trends and opportunities, and turning data into clear reports and recommendations. I hold Google Ads and GA4 certifications and am pursuing an MSc in Digital Marketing at Heriot-Watt University. I’m detail-oriented, proactive about learning new platforms, and thrive in structured agency environments where I can deepen channel expertise within a high-performing performance media team.

Available to hire

I’m a paid media professional with 2+ years of hands-on experience setting up, delivering, and optimizing performance campaigns across Paid Search, Paid Social, and Programmatic channels. I’m confident in analyzing performance data to identify trends and opportunities, and turning data into clear reports and recommendations.

I hold Google Ads and GA4 certifications and am pursuing an MSc in Digital Marketing at Heriot-Watt University. I’m detail-oriented, proactive about learning new platforms, and thrive in structured agency environments where I can deepen channel expertise within a high-performing performance media team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Executive — Paid Search & Paid Social at Expert Payment

January 1, 2025 - Present

Set up, deliver, and optimise paid media campaigns across Paid Search (Google Ads: Search, Performance Max, Demand Gen) and Paid Social (Meta Ads: Facebook & Instagram). Managed £60K+ spend with high QA across all campaign execution. Analyzed performance data daily to identify trends, implemented bid adjustments, audience segmentation, negative keywords, and A/B tests, achieving 35% ROI uplift, 30% CPA reduction, and 28% CTR improvement. Collaborated with internal teams to ensure asset delivery and alignment with landing pages; built GA4 and GTM tracking; applied attribution modelling to tie media spend to business outcomes.

Business Growth Associate — Digital Marketing & Campaign Delivery at ETML (McKinsey-acquired Digital Agency)

February 1, 2023 - December 1, 2024

Supported setup and delivery of paid media campaigns across Paid Search and Paid Social for multiple client accounts; maintained accuracy and QA across campaign execution and reporting. Analyzed performance data to identify trends and opportunities; produced structured campaign reports with clear insights and recommendations for client stakeholders and presented in the monthly meetings along with the media plan. Collaborated with teammates across SEO, content, and analytics teams to ensure campaigns aligned with broader digital strategy; managed timelines and task priorities across multiple accounts, demonstrating strong organisation and attention to detail.

Marketing Intern — Campaign Execution & Reporting at Solomo Media

May 1, 2021 - June 1, 2021

Supported delivery of Meta Ads campaigns for Radisson Hotels — contributed to campaign setup, audience targeting, performance monitoring, and reporting, developing platform literacy across paid social channels.

Marketing Intern — Data & Lead Generation at Insplore Pvt Ltd

April 1, 2022 - June 1, 2022

Ran LinkedIn Ads campaigns with data-driven audience refinement and performance analysis; achieved 40% improvement in client acquisition through structured A/B testing and Excel-based reporting.