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Dynamic Digital Marketer and Social Media Manager with a track record of turning content into community, and community into measurable growth. From spearheading a World Bank-backed reintegration initiative to building a homegrown beauty brand and leading multi-platform strategy for one of Pakistan's top creative studios, every chapter of my career reflects one consistent theme: bold thinking backed by data. I bring cross-industry expertise in brand strategy, content creation, campaign execution, email marketing, and team mentorship.…Dynamic Digital Marketer and Social Media Manager with a track record of turning content into community, and community into measurable growth. From spearheading a World Bank-backed reintegration initiative to building a homegrown beauty brand and leading multi-platform strategy for one of Pakistan's top creative studios, every chapter of my career reflects one consistent theme: bold thinking backed by data. I bring cross-industry expertise in brand strategy, content creation, campaign execution, email marketing, and team mentorship.

Maria Saqib

Digital Marketer, Social Media Manager, Brand Strategist, +4

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Dynamic Digital Marketer and Social Media Manager with a track record of turning content into community, and community into measurable growth. From spearheading a World Bank-backed reintegration initiative to building a homegrown beauty brand and leading multi-platform strategy for one of Pakistan's top creative studios, every chapter of my career reflects one consistent theme: bold thinking backed by data. I bring cross-industry expertise in brand strategy, content creation, campaign execution, email marketing, and team mentorship.…Dynamic Digital Marketer and Social Media Manager with a track record of turning content into community, and community into measurable growth. From spearheading a World Bank-backed reintegration initiative to building a homegrown beauty brand and leading multi-platform strategy for one of Pakistan's top creative studios, every chapter of my career reflects one consistent theme: bold thinking backed by data. I bring cross-industry expertise in brand strategy, content creation, campaign execution, email marketing, and team mentorship.

Available to hire

Dynamic Digital Marketer and Social Media Manager with a track record of turning content into community,
and community into measurable growth. From spearheading a World Bank-backed reintegration initiative to
building a homegrown beauty brand and leading multi-platform strategy for one of Pakistan’s top creative
studios, every chapter of my career reflects one consistent theme: bold thinking backed by data. I bring
cross-industry expertise in brand strategy, content creation, campaign execution, email marketing, and team
mentorship.

Skills

Email Marketing

Branding

Copywriting

Experience Level

Email Marketing

Intermediate

Branding

Intermediate

Copywriting

Intermediate

Language

English

Advanced

Work Experience

Social Media Manager at Adventures Studio (Mad House)

April 1, 2025 - Present

Architected and launched MadLabs, a weekly trend and brand strategy series, and led end-to-end social media and content strategy across four brands (Mad House, Adventures Podcast, Abbasi.im, Pak Desi); drove engagement growth through data-informed creative decisions; oversaw Lok Mela 2025 creative and marketing output; designed campaign graphics and email-ready visuals; mentored junior creatives.

Associate Creative Producer at Adventures Studio (Mad House)

January 1, 2025 - Present

Lok Mela 2025: a 10-day national culture festival drawing 105,000+ visitors in its first 3 days; oversaw the full creative and marketing output including key art, panel designs, ticketing, merchandise, social media campaigns, pavilion creatives, and digital layouts; ensured touchpoints were sharp, cohesive and vibrant across platforms; mentored team; designed campaign graphics and email visuals.

Founder & Brand Director at Curly Wurly

January 1, 2022 - March 1, 2023

Identified an underserved gap in Pakistan's beauty market and built Curly Wurly from concept to brand; led influencer marketing strategy, produced high-conversion photo and video content for social and website, managed email outreach and early customer communications using Klaviyo; oversaw end-to-end brand operations including product sourcing, supplier relationships, content production, community management, and campaign analytics.

Project Manager & Research Lead at Secur Global

February 1, 2018 - December 1, 2018

Spearheaded Pakistan's first World Bank-led Afghan returnee reintegration project; independently designed the project framework, operational structure, and field guides enabling successful reintegration of 3,000+ Afghan returnees; developed feasibility studies and pitch decks to prospective government and NGO clients; applied project management and stakeholder communication skills in a multi-party environment under international scrutiny.