Performance marketing manager with 4+ years of experience managing seven-figure paid media budgets across a portfolio of mobile apps in e-commerce, fintech, gaming, education, and transport e.t.c. My core specialization lies in developing growth strategies and budget optimization while aligning with business objectives. Additionally, I have hands-on experience in MMP-based attribution (Appsflyer, Adjust, etc), full-funnel analysis, incrementality tests, and AI-assisted workflows (ChatGPT, Gemini, Claude) for copy iteration and data analysis.

Performance marketing manager with 4+ years of experience managing seven-figure paid media budgets across a portfolio of mobile apps in e-commerce, fintech, gaming, education, and transport e.t.c. My core specialization lies in developing growth strategies and budget optimization while aligning with business objectives. Additionally, I have hands-on experience in MMP-based attribution (Appsflyer, Adjust, etc), full-funnel analysis, incrementality tests, and AI-assisted workflows (ChatGPT, Gemini, Claude) for copy iteration and data analysis.

Next availability:
August 1, 2026

Performance marketing manager with 4+ years of experience managing seven-figure paid media budgets across a portfolio of mobile apps in e-commerce, fintech, gaming, education, and transport e.t.c. My core specialization lies in developing growth strategies and budget optimization while aligning with business objectives. Additionally, I have hands-on experience in MMP-based attribution (Appsflyer, Adjust, etc), full-funnel analysis, incrementality tests, and AI-assisted workflows (ChatGPT, Gemini, Claude) for copy iteration and data analysis.

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Language

English
Fluent
German
Advanced

Work Experience

Senior Performance Marketing Manager at AVOW
October 4, 2021 - Present

Education

Digital Marketing Nanodegree at Udacity
March 1, 2023 - June 30, 2023
Digital Marketing at BrainStation
March 1, 2021 - April 30, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Consumer Goods, Education, Financial Services, Healthcare, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Retail