I am a digital marketing professional with 10 years of experience across South Africa, Los Angeles, and Athens. I specialise in brand positioning, content planning, social media management, paid campaign support, website content, analytics, client communication, and end-to-end campaign delivery. I help businesses improve their online presence through clear messaging, structured content, audience insight, and practical marketing execution. I combine creative thinking with commercial awareness, using data, trends, and client objectives to guide decisions and improve results. I am experienced in managing digital projects from concept to delivery, including campaign planning, content calendars, website updates, performance reporting, client presentations, and cross-functional coordination.

I am a digital marketing professional with 10 years of experience across South Africa, Los Angeles, and Athens. I specialise in brand positioning, content planning, social media management, paid campaign support, website content, analytics, client communication, and end-to-end campaign delivery. I help businesses improve their online presence through clear messaging, structured content, audience insight, and practical marketing execution. I combine creative thinking with commercial awareness, using data, trends, and client objectives to guide decisions and improve results. I am experienced in managing digital projects from concept to delivery, including campaign planning, content calendars, website updates, performance reporting, client presentations, and cross-functional coordination.

Available to hire

I am a digital marketing professional with 10 years of experience across South Africa, Los Angeles, and Athens. I specialise in brand positioning, content planning, social media management, paid campaign support, website content, analytics, client communication, and end-to-end campaign delivery.

I help businesses improve their online presence through clear messaging, structured content, audience insight, and practical marketing execution. I combine creative thinking with commercial awareness, using data, trends, and client objectives to guide decisions and improve results. I am experienced in managing digital projects from concept to delivery, including campaign planning, content calendars, website updates, performance reporting, client presentations, and cross-functional coordination.

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Language

English
Fluent

Work Experience

Head of Digital at Magos Digital, a division of Magos Media
January 1, 2015 - February 1, 2025
Led digital strategy and delivery across brand, content, social media, campaign, and customer engagement projects. Planned Meta and Google Ads campaigns to support sales growth, product visibility, lead generation, and campaign performance. Developed content plans, campaign concepts, website updates, and social media activity to strengthen brand communication and online visibility. Created client-facing presentations, campaign summaries, performance reports, and strategic recommendations to guide marketing decisions. Used analytics, performance data, market trends, competitor activity, and client feedback to refine campaign direction and improve marketing effectiveness. Coordinated digital projects across clients, designers, content creators, suppliers, and internal teams to ensure smooth delivery from concept to completion. Balanced creative thinking with commercial understanding, ensuring digital activity supported both brand-building and business goals.

Education

Bachelor of Commerce at Wits University
January 11, 2030 - June 5, 2026
Executive Program in Nutrition and Wellness Coaching at Harvard Medical School
January 11, 2030 - June 5, 2026
Health Coaching Certification at MindBodyGreen
January 11, 2030 - June 5, 2026

Qualifications

Health Coaching Certification
January 11, 2030 - June 5, 2026
Executive Program in Nutrition and Wellness Coaching (Harvard Medical School)
January 11, 2030 - June 5, 2026
NBHWC - approved program
January 11, 2030 - June 5, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods