Kanish Kaanish

Managed full social media strategy including content creation, copywriting, posting and engagement tracking. Grew Facebook followers from 131 to 6K and LinkedIn from 1,800 to 2,440; produced occasional viral posts that boosted engagement and inbound sales. Planned and executed email marketing campaigns and cold outreach, achieving up to 40% open rates and 26% click-through rates on targeted campaigns. Updated the company website daily and created landing pages in HubSpot; coordinated with the agency to ensure copy and design accuracy across all pages. Designed marketing materials (flyers, banners) and assisted with trade shows and events; managed client accounts on Instagram, TikTok, Facebook, YouTube Shorts, posting 3x per week. Grew TikTok followers from 49.1K to 177K and Instagram from 1,388 to 6,460, delivering occasional viral posts under the handle @draariaworld. Developed content strategies, ideation, captions, and ads to maximize reach and engagement.