I’m a Marketing graduate with hands-on experience in digital marketing, social media growth, and content creation for brand campaigns. I have driven measurable organic results — generating 1.4 million Instagram views in a single month through strategic content planning, short-form video production, and community-focused posting. I managed a YouTube Shorts channel achieving 15–17K average views across 20+ videos, building audience engagement through scripted, algorithm-optimized content.
During my internship at Amber Denim Limited, I developed marketing-focused business reports and AI-assisted presentation decks. I’m proficient in Canva, CapCut, SEO copywriting, and AI tools (ChatGPT, Claude, Gemini) to accelerate content output, optimize campaigns, and support data-driven decision-making. I’m excited to bring authentic community- building, creative content, and campaign execution skills to an innovative tabletop gaming brand.
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Scaled a YouTube Shorts channel from zero to 203K total views within 2–3 months, through consistent publishing, algorithm-informed content planning, and iterative performance optimization.
Managed the channel end-to-end — scripting, editing (CapCut), publishing, and analyzing metrics — sustaining an average of 15–17K views per video across 20+ uploads.
Developed a platform-aligned content strategy using trending topic research, audience retention data, and posting schedule optimization to maximize organic reach and subscriber growth.
Produced short-form video assets from scripts and digital files, directly applicable to branded Reels, campaign Shorts, and social content pipelines.
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Grew a branded Instagram page to 1.4 million organic views in one month through a data-informed content calendar, trending Reels formats, and community-focused engagement strategies.
Executed an affiliate marketing campaign aligned with brand identity — creating short-form video content, writing scroll-stopping captions, and optimising posting schedules based on performance analytics.
Monitored post-level engagement metrics (reach, saves, shares) to refine content strategy and improve campaign ROI week-over-week.
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