I’m a Front-end Shopify developer with hands-on experience building, customizing and optimizing stores on Shopify and Shopify Plus. I’m strong in Liquid, JavaScript, Tailwind and the broader Shopify ecosystem — Storefront API, Admin API, Section Rendering API, Shopify CLI and Git-based workflows. Currently contracted to a UK-based Shopify Plus growth agency in London, I deliver custom Liquid sections and conversion-focused front-end features for 7- and 8-figure DTC brands. My background blends front-end development with CRO and digital marketing context, so the builds I ship are not just clean code — they convert. I enjoy translating client briefs into scoped work, collaborating with designers and PMs, and shipping production-ready Shopify features end-to-end.

Colm McGrady

I’m a Front-end Shopify developer with hands-on experience building, customizing and optimizing stores on Shopify and Shopify Plus. I’m strong in Liquid, JavaScript, Tailwind and the broader Shopify ecosystem — Storefront API, Admin API, Section Rendering API, Shopify CLI and Git-based workflows. Currently contracted to a UK-based Shopify Plus growth agency in London, I deliver custom Liquid sections and conversion-focused front-end features for 7- and 8-figure DTC brands. My background blends front-end development with CRO and digital marketing context, so the builds I ship are not just clean code — they convert. I enjoy translating client briefs into scoped work, collaborating with designers and PMs, and shipping production-ready Shopify features end-to-end.

Available to hire

I’m a Front-end Shopify developer with hands-on experience building, customizing and optimizing stores on Shopify and Shopify Plus. I’m strong in Liquid, JavaScript, Tailwind and the broader Shopify ecosystem — Storefront API, Admin API, Section Rendering API, Shopify CLI and Git-based workflows.

Currently contracted to a UK-based Shopify Plus growth agency in London, I deliver custom Liquid sections and conversion-focused front-end features for 7- and 8-figure DTC brands. My background blends front-end development with CRO and digital marketing context, so the builds I ship are not just clean code — they convert. I enjoy translating client briefs into scoped work, collaborating with designers and PMs, and shipping production-ready Shopify features end-to-end.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Shopify Developer and CRO Specialist (Contract) at UK-based Shopify Plus Agency, London
January 1, 2025 - Present
Deliver front-end Shopify development work across a steady pipeline of Shopify Plus client projects. Build conversion-focused features and bespoke Liquid sections to client briefs. Work in Liquid, JavaScript, Tailwind and modern front-end patterns including Web Components.
Freelance Shopify Developer and Web Specialist at Self-Employed, Dublin
January 1, 2023 - Present
Build and customise Shopify and Shopify Plus stores end-to-end for SMB and D2C clients across hospitality, beauty, automotive and retail. Develop bespoke Liquid sections and theme customisations, including dynamic product configurators, custom collection logic and tailored checkout experiences. Integrate Shopify stores with third-party tools via APIs and apps — Klaviyo, Mailchimp, Calendly, Stripe and custom JSON endpoints. Implement performance optimisations, accessibility improvements and on-page SEO across client builds. Build complementary websites on Webflow, WordPress, Wix and Squarespace where Shopify is not the right fit. Manage the full project lifecycle from scoping and proposal through delivery, QA and post-launch support.
Web Designer and Front-End Developer at Remi
January 1, 2024 - January 1, 2025
Designed and built the Remi e-commerce store end-to-end on Shopify, including custom Liquid sections, theme architecture and front-end performance optimisation. Shaped the on-site experience that now sits behind Remi's paid Google Shopping and Performance Max campaigns. Co-developed the Remi brand book and visual system, applied across the live store, ad creative and packaging. Supported organic and paid social growth, contributing to Remi's Instagram presence scaling beyond 30,000 followers. Worked directly with founders on creative direction, product page UX and conversion strategy.

Education

Leaving Certificate at Ard Scoil Ris, Marino, Dublin
January 1, 2014 - January 1, 2020
Sports Recreation, Exercise and Leisure Management at Colaiste Ide, Finglas, Dublin
January 1, 2021 - January 1, 2022
Kinesiology at Essex County College, New Jersey, United States
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment