Neslihan AL

Digital Marketing Specialist at IC AE events

Plan and execute digital marketing campaigns for major international exhibitions including World Food Istanbul, Beauty Eurasia, EMIT, and Yapı – Turkey build Istanbul. Manage and optimize paid media campaigns across Google Ads and Meta platforms to drive exhibit or visitor registrations. Analyze marketing performance using GA4, HubSpot, and analytics dashboards to improve conversion rates and campaign effectiveness. Collaborate cross-functionally with sales, operations, and design teams to produce landing pages, email campaigns, and promotional marketing assets. Create and optimize landing pages, website forms, and campaign pages through CMS platforms, using basic HTML and CSS to customize layouts and improve conversion performance.

Digital Marketing Assistant at IC AE events

Manage digital marketing content for exhibition websites and email campaigns. Implement keyword research and apply SEO best practices to content development. Support the creation, execution, and analysis of email marketing campaigns; monitor performance and adjust tactics to improve engagement and conversions.

Visitor Marketing Assistant at HYVE Group PLC

Managed visitor communications via email, phone, and digital channels for international exhibitions. Operated the HYVE Connect matchmaking application to support networking between exhibitors and visitors. Monitored application performance and resolved user issues to ensure smooth event participation.