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Hi there! I'm Farida Nazifa, a double-degree communications graduate specializing in Advertising (Universitas Indonesia) and Digital Media (University of Queensland). I'm passionate about marketing strategy, brand development, and campaign planning, with hands-on experience in SEO, website management, and customer engagement. I thrive on turning insights into engaging campaigns across diverse settings, from beauty retail to cafes and health content. I enjoy collaborating with teams to deliver measurable visibility, growth, and meaningful brand moments for audiences.…Hi there! I'm Farida Nazifa, a double-degree communications graduate specializing in Advertising (Universitas Indonesia) and Digital Media (University of Queensland). I'm passionate about marketing strategy, brand development, and campaign planning, with hands-on experience in SEO, website management, and customer engagement. I thrive on turning insights into engaging campaigns across diverse settings, from beauty retail to cafes and health content. I enjoy collaborating with teams to deliver measurable visibility, growth, and meaningful brand moments for audiences.

Farida Nazifa

Brand Designer, Content Creator, Social Media Manager, +2

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Hi there! I'm Farida Nazifa, a double-degree communications graduate specializing in Advertising (Universitas Indonesia) and Digital Media (University of Queensland). I'm passionate about marketing strategy, brand development, and campaign planning, with hands-on experience in SEO, website management, and customer engagement. I thrive on turning insights into engaging campaigns across diverse settings, from beauty retail to cafes and health content. I enjoy collaborating with teams to deliver measurable visibility, growth, and meaningful brand moments for audiences.…Hi there! I'm Farida Nazifa, a double-degree communications graduate specializing in Advertising (Universitas Indonesia) and Digital Media (University of Queensland). I'm passionate about marketing strategy, brand development, and campaign planning, with hands-on experience in SEO, website management, and customer engagement. I thrive on turning insights into engaging campaigns across diverse settings, from beauty retail to cafes and health content. I enjoy collaborating with teams to deliver measurable visibility, growth, and meaningful brand moments for audiences.

Available to hire

Hi there! I’m Farida Nazifa, a double-degree communications graduate specializing in Advertising (Universitas Indonesia) and Digital Media (University of Queensland). I’m passionate about marketing strategy, brand development, and campaign planning, with hands-on experience in SEO, website management, and customer engagement.

I thrive on turning insights into engaging campaigns across diverse settings, from beauty retail to cafes and health content. I enjoy collaborating with teams to deliver measurable visibility, growth, and meaningful brand moments for audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Beauty Advisor at Chanel Beauty

October 1, 2025 - December 1, 2025

Provided personalized consultations for fragrance, skincare, and makeup; generated approximately $1,000–$3,000 in daily sales through tailored product recommendations. Demonstrated strong product knowledge to recommend suitable products and deliver high-quality customer service that encouraged repeat purchases. Maintained visual merchandising standards and assisted with makeup application to create an engaging in-store customer experience.

Retail Assistant at LUSH Cosmetics

September 1, 2025 - December 1, 2025

Helped customers with product selection by providing clear product knowledge and personalized recommendations, contributing to daily sales of $1,000+. Conducted around 3 product demonstrations per day to showcase product benefits and improve customer understanding. Delivered friendly customer service and maintained organized visual merchandising to create a positive in-store shopping experience.

Marketing Coordinator (Part Time) at Carte a Books and Bistro

August 1, 2025 - Present

Assisted in developing marketing strategies, promotions, and brand collaborations to increase cafe visibility and engagement. Helped manage the cafe’s Instagram account, growing the audience to 500+ followers through promotional content and campaign support. Supported the planning and execution of 5+ events, including book reflections and brand collaboration events, to attract visitors and strengthen community engagement.

Digital Marketing Intern at MHD CG Group

December 1, 2024 - January 1, 2025

Uploaded and managed 10+ health-related articles on the company website to support content updates and audience engagement. Assisted with SEO optimization using Semrush to help improve website visibility and search performance. Maintained the website using WordPress, including updating doctors’ profiles and website content.

Marketing Coordinator (Part Time) at Mewatu Coffee and Gallery

November 1, 2023 - Present

Participated in developing marketing ideas and promotions to support cafe branding and attract customers. Helped manage Instagram promotions and collaborations, contributing to an audience of 4,000+ followers. Supported the organization of 20+ brand events and photoshoots, helping increase brand visibility and customer engagement.

Staff - Student Welfare and Advocacy at Himpunan Mahasiswa Ilmu Komunikasi UI

March 1, 2023 - January 1, 2024

Managed the Student Welfare Hotline, answering student questions about schedules and university services. Helped connect students and the university by sharing feedback and concerns to improve student support services.

Head of Spirituality Division at OSIS SMA Labschool Kebayoran

August 1, 2020 - August 1, 2021

Project Officer of IM FxSIman an annual Ramadhan Event held by OSIS and ROHIS Labschool Kebayoran; oversaw spirituality division activities and events.