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I'm a senior creative with 20+ years across leading agencies and global brands. I specialize in brand strategy, visual identity, art direction, and creative operations for top brands such as O2, easyJet, Ladbrokes, Apple and Virgin. I thrive in high-volume, multi-brand environments and I actively explore how AI can accelerate ideation and production while maintaining brand rigor. I combine hands-on skills in photography, videography, editing, and retouching with leadership in multidisciplinary teams, delivering visually compelling campaigns across print and digital TTL. I’m passionate about scalable design systems, global brand consistency, and elevating customer experiences through innovative creative workflows.…I'm a senior creative with 20+ years across leading agencies and global brands. I specialize in brand strategy, visual identity, art direction, and creative operations for top brands such as O2, easyJet, Ladbrokes, Apple and Virgin. I thrive in high-volume, multi-brand environments and I actively explore how AI can accelerate ideation and production while maintaining brand rigor. I combine hands-on skills in photography, videography, editing, and retouching with leadership in multidisciplinary teams, delivering visually compelling campaigns across print and digital TTL. I’m passionate about scalable design systems, global brand consistency, and elevating customer experiences through innovative creative workflows.

Vio Fazakerley

Creative Director, Designer, Art Director, +5

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I'm a senior creative with 20+ years across leading agencies and global brands. I specialize in brand strategy, visual identity, art direction, and creative operations for top brands such as O2, easyJet, Ladbrokes, Apple and Virgin. I thrive in high-volume, multi-brand environments and I actively explore how AI can accelerate ideation and production while maintaining brand rigor. I combine hands-on skills in photography, videography, editing, and retouching with leadership in multidisciplinary teams, delivering visually compelling campaigns across print and digital TTL. I’m passionate about scalable design systems, global brand consistency, and elevating customer experiences through innovative creative workflows.…I'm a senior creative with 20+ years across leading agencies and global brands. I specialize in brand strategy, visual identity, art direction, and creative operations for top brands such as O2, easyJet, Ladbrokes, Apple and Virgin. I thrive in high-volume, multi-brand environments and I actively explore how AI can accelerate ideation and production while maintaining brand rigor. I combine hands-on skills in photography, videography, editing, and retouching with leadership in multidisciplinary teams, delivering visually compelling campaigns across print and digital TTL. I’m passionate about scalable design systems, global brand consistency, and elevating customer experiences through innovative creative workflows.

Available to hire

I’m a senior creative with 20+ years across leading agencies and global brands. I specialize in brand strategy, visual identity, art direction, and creative operations for top brands such as O2, easyJet, Ladbrokes, Apple and Virgin. I thrive in high-volume, multi-brand environments and I actively explore how AI can accelerate ideation and production while maintaining brand rigor.

I combine hands-on skills in photography, videography, editing, and retouching with leadership in multidisciplinary teams, delivering visually compelling campaigns across print and digital TTL. I’m passionate about scalable design systems, global brand consistency, and elevating customer experiences through innovative creative workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Lead / AI Enablement & Creative Operations at Entain PLC

January 1, 2021 - January 1, 2026

Led a high‑volume, multi‑brand in‑house studio serving 35+ brands; delivered 40–50% reduction in campaign production timelines through AI-assisted workflows and creative automation. Architected and scaled design systems for consistent, on‑brand multi‑channel output across 35+ international brands. Spearheaded the AI adoption program (Weavy, Google Vertex AI) and engineered AI‑assisted ideation and production workflows (rapid concept testing, hook development, VSL production, landing pages, campaign variations). Acted as brand guardian across 35+ brands, maintaining identity and quality across 150+ active briefs monthly. Directed output across CRM, social, digital, paid media and brand campaigns; contributed to major rebranding programmes and cross‑functional collaboration with Brand, UX, Product, CRM, Marketing, Procurement and Technology leadership.

Creative Director & Senior Brand Consultant at Independent / Freelance

January 1, 2017 - January 1, 2021

Conceived and built brand identity systems, visual identity frameworks and scalable design systems for clients in property development, financial services and professional services. Directed end‑to‑end brand strategy projects, including positioning, guidelines and multi‑channel rollout. Produced investor presentations and high‑stakes stakeholder communications, aligning strategic narrative with precise visual execution. Designed and launched UX‑led digital experiences, marketing websites and campaign assets across digital and print channels.

Senior Creative at VCCP

January 1, 2009 - January 1, 2017

Contributed to award‑winning campaigns across major clients, guiding concept development, art direction, and visual identities for large‑scale, multi‑market programmes. Shaped campaign concepts and visual identities, overseeing production and final delivery across ATL, digital, CRM, social, direct and experiential channels.

Art Director / Senior Creative at TBWA · BBH · Mother · Fallon · M&C Saatchi

January 1, 2000 - January 1, 2009

Shaped campaigns, visual identities and digital experiences across global, multi‑market programmes for automotive, technology, entertainment and consumer brands. Built strong foundations in conceptual thinking, art direction, visual storytelling and brand strategy, delivering across ATL, digital, print and direct with demanding client and production standards.