Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Ekaterina Romanova, a senior Graphic & Digital Designer with 10+ years of international experience shaping brand identities, systems, and campaigns for global companies such as Nestlé, Philips, and FIBO Group across fintech, SaaS, B2B, B2C, and FMCG. I build cohesive brand systems that ensure consistency across digital, marketing, and physical touchpoints, combining strategic thinking with strong visual storytelling to strengthen brand recognition and engagement. With a background in UX/UI and digital product design, I take a holistic, product-aware approach to brand experience, aligning marketing, product, and user interactions into a unified system. I actively integrate AI, 3D, and motion design into creative workflows to increase efficiency and produce future-ready visual solutions. I thrive in cross-functional environments, collaborating closely with stakeholders to align design decisions with business objectives. I'm passionate about translating complex concepts into clear, impactful visuals and experiences. I enjoy mentoring teams, embracing feedback, and continuously exploring new tools and methods to push creative boundaries while delivering measurable business value.…I'm Ekaterina Romanova, a senior Graphic & Digital Designer with 10+ years of international experience shaping brand identities, systems, and campaigns for global companies such as Nestlé, Philips, and FIBO Group across fintech, SaaS, B2B, B2C, and FMCG. I build cohesive brand systems that ensure consistency across digital, marketing, and physical touchpoints, combining strategic thinking with strong visual storytelling to strengthen brand recognition and engagement. With a background in UX/UI and digital product design, I take a holistic, product-aware approach to brand experience, aligning marketing, product, and user interactions into a unified system. I actively integrate AI, 3D, and motion design into creative workflows to increase efficiency and produce future-ready visual solutions. I thrive in cross-functional environments, collaborating closely with stakeholders to align design decisions with business objectives. I'm passionate about translating complex concepts into clear, impactful visuals and experiences. I enjoy mentoring teams, embracing feedback, and continuously exploring new tools and methods to push creative boundaries while delivering measurable business value.

Ekaterina Romanova

Graphic Designer, Product Designer, UX Designer, +2





I'm Ekaterina Romanova, a senior Graphic & Digital Designer with 10+ years of international experience shaping brand identities, systems, and campaigns for global companies such as Nestlé, Philips, and FIBO Group across fintech, SaaS, B2B, B2C, and FMCG. I build cohesive brand systems that ensure consistency across digital, marketing, and physical touchpoints, combining strategic thinking with strong visual storytelling to strengthen brand recognition and engagement. With a background in UX/UI and digital product design, I take a holistic, product-aware approach to brand experience, aligning marketing, product, and user interactions into a unified system. I actively integrate AI, 3D, and motion design into creative workflows to increase efficiency and produce future-ready visual solutions. I thrive in cross-functional environments, collaborating closely with stakeholders to align design decisions with business objectives. I'm passionate about translating complex concepts into clear, impactful visuals and experiences. I enjoy mentoring teams, embracing feedback, and continuously exploring new tools and methods to push creative boundaries while delivering measurable business value.…I'm Ekaterina Romanova, a senior Graphic & Digital Designer with 10+ years of international experience shaping brand identities, systems, and campaigns for global companies such as Nestlé, Philips, and FIBO Group across fintech, SaaS, B2B, B2C, and FMCG. I build cohesive brand systems that ensure consistency across digital, marketing, and physical touchpoints, combining strategic thinking with strong visual storytelling to strengthen brand recognition and engagement. With a background in UX/UI and digital product design, I take a holistic, product-aware approach to brand experience, aligning marketing, product, and user interactions into a unified system. I actively integrate AI, 3D, and motion design into creative workflows to increase efficiency and produce future-ready visual solutions. I thrive in cross-functional environments, collaborating closely with stakeholders to align design decisions with business objectives. I'm passionate about translating complex concepts into clear, impactful visuals and experiences. I enjoy mentoring teams, embracing feedback, and continuously exploring new tools and methods to push creative boundaries while delivering measurable business value.

Available to hire

I’m Ekaterina Romanova, a senior Graphic & Digital Designer with 10+ years of international experience shaping brand identities, systems, and campaigns for global companies such as Nestlé, Philips, and FIBO Group across fintech, SaaS, B2B, B2C, and FMCG. I build cohesive brand systems that ensure consistency across digital, marketing, and physical touchpoints, combining strategic thinking with strong visual storytelling to strengthen brand recognition and engagement. With a background in UX/UI and digital product design, I take a holistic, product-aware approach to brand experience, aligning marketing, product, and user interactions into a unified system. I actively integrate AI, 3D, and motion design into creative workflows to increase efficiency and produce future-ready visual solutions. I thrive in cross-functional environments, collaborating closely with stakeholders to align design decisions with business objectives.

I’m passionate about translating complex concepts into clear, impactful visuals and experiences. I enjoy mentoring teams, embracing feedback, and continuously exploring new tools and methods to push creative boundaries while delivering measurable business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Russian

Fluent

Work Experience

Senior Brand & Digital Designer (Freelance) at Freelance

January 1, 2024 - Present

Led end-to-end development of brand identities and scalable visual systems for international clients across fintech, iGaming, lifestyle, and e-commerce sectors. Designed omnichannel marketing campaigns (including social media, performance creatives, and web assets), ensuring strict brand consistency across all digital touchpoints. Integrated motion, 3D, and AI tools to elevate brand storytelling and accelerate early-concept production by ~30%. Acted as a strategic design partner, creating high-stakes investor pitch decks and consulting clients on visual strategy and brand positioning.

Product & Graphic Designer at FIBO Group LTD

March 1, 2023 - November 1, 2023

Led visual identity redesign (logo, brand book, cohesive design system), improving brand consistency by 15% across digital touchpoints. Designed the Client’s Personal Account, achieving +20% conversion growth through improved UX and visual consistency. Redesigned and optimized two company websites (FIBO Markets & FIBO Group) with multilingual, cross-platform adaptation. Drove 25% increase in qualified lead acquisition by launching 4 high-performance landing pages and designing optimized Google Ads creatives. Collaborated with marketing, analysts, and traders to align design and messaging.

Senior Brand & Digital Designer at Evie Project

July 1, 2022 - February 1, 2023

Led the complete end-to-end design process, from initial brand identity creation (logo, UI kit, style guide) to final web and product design delivery. Developed core UX/UI artifacts (user flows, wireframes, and prototypes) to define structure and enhance user experience. Collaborated directly with founders and developers to refine the product vision and guarantee high-quality UI implementation.

Senior Brand & Graphic Designer at LLC 'Khorovod'

April 1, 2016 - April 1, 2022

Led and mentored a 7-member design team, managing projects from concept to delivery across multiple channels. Designed and launched 8 Nestlé products from concept, brand identity, packaging design, color correction, and prepress to integrated promotion campaigns across digital, print, and retail (with multilingual adaptation for 14 countries). Developed creative concepts and executed 20+ cross-channel campaigns for Nestlé, Nescafé, KitKat, Nesquik, Mövenpick, and Chicco across CIS and European markets. Crafted and optimized digital experiences (landing pages, e-commerce assets, email campaigns, and dynamic advertising creatives) for global and prominent local brands like Nestlé, Megafon, and Frutonyanya.

Graphic Designer at LLC 'Khorovod'

October 1, 2012 - April 1, 2016

Designed 4 multi-page product catalogs and over 30 marketing materials (out-of-home, print and digital advertising) for Philips. Created hundreds multilingual product SKU labels, 3D renders, and POSM materials (KV, displays, wobblers, posters, shelf talkers) for Nuts, Kellogg’s, Maggi, BonPari. Developed brand identities for 10+ small businesses across retail and lifestyle sectors.