Available to hire
I am a strategic and creative Social Media Coordinator with 4+ years of experience building customized content strategies for diverse clients. I’m a skilled communicator and passionate writer who creates engaging organic content that captures each brand’s voice and drives audience engagement.
I’m versatile, quick to learn new tools, and adept at managing multiple projects independently, meeting tight deadlines, and delivering high-quality results across platforms. I thrive in fast-paced environments and enjoy collaborating with clients and cross-functional teams to achieve marketing goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Social Media & AI Content Lead at IMP Digital
October 1, 2025 - March 1, 2026Led strategy and execution of multi-platform social media campaigns, strengthening brand presence and audience engagement through authentic, visually impactful content. Directed AI-driven content initiatives using HeyGen, Runway, and Synthesia to modernize creative production and enhance efficiency. Partnered closely with clients through calls, meetings, and tutorials to align goals, provide training, and maintain trusted communication. Managed timelines, deliverables, and cross-functional projects with exceptional organization and accountability. Championed creative innovation and data-informed decision-making to elevate the agency’s digital presence and client success.
Social Media Coordinator at IMP Digital
November 1, 2024 - October 1, 2025Develop and manage social media content across multiple platforms, ensuring brand consistency and audience engagement. Train and mentor junior team members, including interns, optimizing their skills and integrating them into agency-wide tasks. Oversee onboarding of new clients to Meta Business Manager, optimizing their accounts for streamlined social media execution. Design and produce high-quality video content using CapCut, boosting engagement and ad performance. Craft compelling marketing graphics and promotional assets in Canva. Manage Google My Business updates and customer interactions to enhance local SEO and brand credibility. Troubleshoot Meta Business Suite issues, ensuring smooth ad performance and business page functionality. Monitor and engage with audiences on Facebook & Instagram, fostering community growth and brand loyalty. Collaborate with website designers to align social media content with promotional landing pages and campaigns. Organize content calendars, ensurin
Social Media Lead at IMP Digital
January 1, 2023 - November 1, 2024Solely managed social media content creation for the agency for nine months, developing content strategies for over 40 clients. Created customized digital marketing campaigns tailored to each brand’s unique voice and goals. Implemented creative tactics and interactive content to maximize engagement and audience retention. Maintained direct communication with clients via phone and email to develop personalized content strategies. Led troubleshooting efforts for Meta Business Page issues, ensuring seamless digital marketing operations. Developed promotional ad content and graphics for seasonal marketing campaigns. Managed Accelo PSA Software to organize monthly schedules and track tasks efficiently.
Junior Social Media Assistant & Social Media Lead at IMP Digital
April 1, 2022 - January 1, 2023Assisted with social media content creation and strategy execution for over 40 clients per month. Managed social media scheduling using Sendible, ensuring consistent posting and engagement. Created visually appealing content using Creatopy, Canva, and other graphic design tools. Conducted data analysis to track and improve the performance of social media campaigns. Engaged with customers through comments, reviews, and messages, maintaining positive brand interactions. Stayed up to date with the latest social media trends and algorithm changes to adapt content strategies accordingly.
Emaildesk Officer at Royal Bank of Canada
June 1, 2021 - April 1, 2022Handled customer inquiries and communications via email desk; supported operations for banking clients; coordinated with teams to resolve issues in a timely manner.
Temporary Supply Teacher at HCDSB – Halton Region
February 1, 2021 - June 1, 2021Supported classroom instruction and coverage; assisted teachers with lessons during temporary assignments.
Production Assistant (Internship) at MAtv - Videotron
September 1, 2019 - December 1, 2019Assisted with production tasks in a fast-paced studio environment; supported shoot logistics and post-production processes.
Executive Media Specialist & Dance Instructor at H.O.L.A.S. at Carleton University
September 1, 2018 - April 1, 2019Led media-related activities, coordinated events, and taught dance; contributed to program development.
Education
Bachelor of Arts (Honours) in Communications and Media Studies at Carleton University
September 1, 2016 - June 1, 2020Bachelor of Arts (Honours) in Communications and Media Studies at Carleton University
September 1, 2016 - June 1, 2020Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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