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Hi, I’m Jessie Waugh. I’m a proactive, energetic digital marketing professional who loves turning data-driven insights into engaging, brand-consistent content. I enjoy building multi-channel campaigns that resonate with audiences and drive measurable growth, all while collaborating with creative teams to maintain a strong visual identity. I’m currently pursuing an MA in Marketing at Heriot-Watt University, where I’m expanding my skills in SEO, content strategy, and campaign execution. I thrive in fast-paced settings, love experimenting with new formats (TikTok, Instagram, short-form video), and am motivated by delivering high-quality results that support business goals.…Hi, I’m Jessie Waugh. I’m a proactive, energetic digital marketing professional who loves turning data-driven insights into engaging, brand-consistent content. I enjoy building multi-channel campaigns that resonate with audiences and drive measurable growth, all while collaborating with creative teams to maintain a strong visual identity. I’m currently pursuing an MA in Marketing at Heriot-Watt University, where I’m expanding my skills in SEO, content strategy, and campaign execution. I thrive in fast-paced settings, love experimenting with new formats (TikTok, Instagram, short-form video), and am motivated by delivering high-quality results that support business goals.

Jessie Waugh

Content Creator, Social Media Manager, Video Editor, +4

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Hi, I’m Jessie Waugh. I’m a proactive, energetic digital marketing professional who loves turning data-driven insights into engaging, brand-consistent content. I enjoy building multi-channel campaigns that resonate with audiences and drive measurable growth, all while collaborating with creative teams to maintain a strong visual identity. I’m currently pursuing an MA in Marketing at Heriot-Watt University, where I’m expanding my skills in SEO, content strategy, and campaign execution. I thrive in fast-paced settings, love experimenting with new formats (TikTok, Instagram, short-form video), and am motivated by delivering high-quality results that support business goals.…Hi, I’m Jessie Waugh. I’m a proactive, energetic digital marketing professional who loves turning data-driven insights into engaging, brand-consistent content. I enjoy building multi-channel campaigns that resonate with audiences and drive measurable growth, all while collaborating with creative teams to maintain a strong visual identity. I’m currently pursuing an MA in Marketing at Heriot-Watt University, where I’m expanding my skills in SEO, content strategy, and campaign execution. I thrive in fast-paced settings, love experimenting with new formats (TikTok, Instagram, short-form video), and am motivated by delivering high-quality results that support business goals.

Available to hire

Hi, I’m Jessie Waugh. I’m a proactive, energetic digital marketing professional who loves turning data-driven insights into engaging, brand-consistent content. I enjoy building multi-channel campaigns that resonate with audiences and drive measurable growth, all while collaborating with creative teams to maintain a strong visual identity.

I’m currently pursuing an MA in Marketing at Heriot-Watt University, where I’m expanding my skills in SEO, content strategy, and campaign execution. I thrive in fast-paced settings, love experimenting with new formats (TikTok, Instagram, short-form video), and am motivated by delivering high-quality results that support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager, Content Creator at G12Vintage

January 1, 2022 - January 1, 2023

Managed the small Glasgow-based business's social media presence on TikTok and Instagram. Gained deep insights into behind-the-scenes operations and analytics to better engage with consumers and potential customers. Worked in a highly creative team, improving communication and collaboration. Edited content with Adobe Premiere Pro and used PowerPoint to share analytics with the owner.

Founder, Campaign Manager at Threads Of Hope

January 1, 2024 - Present

Founded and led a purpose-driven fashion campaign donating 100% of proceeds to humanitarian relief efforts in Gaza. Developed brand positioning and executed a multi-channel promotional strategy to drive awareness, donations, and stall footfall. Directed and produced three campaign photoshoots, organised pop-up retail stalls, and managed merchandising and customer engagement. Used Adobe Premiere Pro for editing, Notion for planning, and Canva for graphics.

Campaign Lead at Threads of Hope

October 1, 2024 - Present

Proactively pitched and secured responsibility for managing TikTok and Instagram for a Glasgow-based vintage brand. Collaborated with creatives to ensure consistent visual branding and messaging across channels; interpreted performance data to inform campaign strategy and produced high-quality assets.

Social Media Manager & Content Creator at G12 Vintage

May 1, 2022 - January 1, 2023

Developed and launched a multi-channel promotional strategy, created campaign content, and established brand identity for social channels to drive engagement and growth.

Social Secretary at Heriot-Watt University (Dance Society)

September 1, 2024 - June 1, 2025

Managed social media presence and events for the dance society, coordinating communication and promotions for performances and activities.

Competition Member at Heriot-Watt Dance

September 1, 2023 - Present

Participated in dance competition activities, contributing to team promotions and event planning as a member of the society.