I am a Creative Director with 13+ years of experience leading digital, print, branding, packaging, and UI/UX projects across agencies and consumer brands. I excel at turning insights into bold, effective visuals, guiding multidisciplinary teams from concept to delivery and building brands with impact. I've delivered work for Hyundai, Renault, Sony, SpiceJet, Wild Stone, Kent RO, Dabur, Biba Fashion, Hindware, Telenor, and more. I’m proficient in Adobe Creative Suite, Figma, UI/UX design, and AI-assisted creative workflows, and I enjoy crafting cohesive brand systems and campaigns that work across online and offline channels.

Aswini Kumar Das

I am a Creative Director with 13+ years of experience leading digital, print, branding, packaging, and UI/UX projects across agencies and consumer brands. I excel at turning insights into bold, effective visuals, guiding multidisciplinary teams from concept to delivery and building brands with impact. I've delivered work for Hyundai, Renault, Sony, SpiceJet, Wild Stone, Kent RO, Dabur, Biba Fashion, Hindware, Telenor, and more. I’m proficient in Adobe Creative Suite, Figma, UI/UX design, and AI-assisted creative workflows, and I enjoy crafting cohesive brand systems and campaigns that work across online and offline channels.

Available to hire

I am a Creative Director with 13+ years of experience leading digital, print, branding, packaging, and UI/UX projects across agencies and consumer brands. I excel at turning insights into bold, effective visuals, guiding multidisciplinary teams from concept to delivery and building brands with impact.

I’ve delivered work for Hyundai, Renault, Sony, SpiceJet, Wild Stone, Kent RO, Dabur, Biba Fashion, Hindware, Telenor, and more. I’m proficient in Adobe Creative Suite, Figma, UI/UX design, and AI-assisted creative workflows, and I enjoy crafting cohesive brand systems and campaigns that work across online and offline channels.

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Language

English
Fluent
Hindi
Fluent
Oriya
Advanced

Work Experience

Creative Director at Kent RO (Imarti Immersive)
January 1, 2025 - Present
Steer creative direction for digital and print initiatives for Kent RO and lead a cross-functional team to deliver 360-degree brand experiences across integrated brand and marketing communications.
Associate Creative Director at COG Digital
January 1, 2024 - January 1, 2025
Led creative development for 6+ brand accounts across digital communications, social media, and campaigns; managed a team of 5 creatives, overseeing quality control, timelines, and client-facing presentations.
Associate Creative Director at Hashtag Orange
January 1, 2023 - January 1, 2024
Directed creative projects across digital and traditional formats for a portfolio of 4+ active brand accounts; contributed to campaign strategy, pitched concepts to clients, and maintained execution quality across brand guidelines.
Creative Lead at Mindfluid (SpiceJet)
January 1, 2022 - January 1, 2023
Led a creative team of 6 delivering web, print, and digital collateral for one of India's largest low-cost carriers; translated complex briefs into effective print materials and digital experiences, handling 20+ deliverables per month.
Associate Creative Director at Innocean Worldwide
January 1, 2021 - January 1, 2022
Directed digital and print creative efforts for Hyundai campaigns across 360-degree formats; led a team of 8 creatives and oversaw campaign production for 6 simultaneous brand accounts.
Creative Lead at Pee Safe
January 1, 2020 - January 1, 2021
Led creative development for a growing D2C consumer hygiene brand; delivered campaign creatives across social, e-commerce, and digital formats, supporting a 3-person in-house team.
Creative Manager at Mcnroe Digital
January 1, 2018 - January 1, 2020
Managed e-commerce and brand creative projects, overseeing photography, design, and development for 84 products; redesigned the Wild Stone website and created digital banners for Amazon and Flipkart; led packaging and trade ad production for 7 product lines.
Creative Team Leader at McCann Worldwide
January 1, 2016 - January 1, 2018
Led a team of 7 creatives across multiple brands; built capability through structured briefings, reviews, and mentorship, reducing revision cycles by 30% and supporting brand and campaign development across FMCG, telecom, retail, and government sectors.
Senior Art Director at L&K Saatchi and Saatchi
January 1, 2015 - January 1, 2016
Delivered design and campaign work for 11 major consumer and lifestyle brands across print and digital; contributed to integrated communication strategies and execution across OOH, print, and digital formats.
Junior Art Director at Vertualize
January 1, 2013 - January 1, 2015
Supported design execution for brand communication, marketing creatives, and campaign assets across 5 brand accounts; developed foundational skills in layout, typography, and visual storytelling.

Education

Master of Fine Arts in Design at Utkal University of Culture, Bhubaneswar
January 1, 2009 - January 1, 2012
Bachelor of Fine Arts in Design at B.K. College of Art and Craft, Utkal University of Culture
January 1, 2004 - January 1, 2009
Higher School Certificate at Marshaghai Govt High School, Kendrapara
January 1, 2004 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Professional Services