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I am a creative and results-driven professional with a strong track record of growing audiences, increasing engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I excel at campaign strategy, content planning, and social media analytics, turning data into actionable insights. I have experience in copywriting, shoot direction, video editing, and event management, combining creativity with organisation to drive measurable results.…I am a creative and results-driven professional with a strong track record of growing audiences, increasing engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I excel at campaign strategy, content planning, and social media analytics, turning data into actionable insights. I have experience in copywriting, shoot direction, video editing, and event management, combining creativity with organisation to drive measurable results.

Ishpreet Sundal

Social Media Manager, Content Producer, Video Editor, +1

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I am a creative and results-driven professional with a strong track record of growing audiences, increasing engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I excel at campaign strategy, content planning, and social media analytics, turning data into actionable insights. I have experience in copywriting, shoot direction, video editing, and event management, combining creativity with organisation to drive measurable results.…I am a creative and results-driven professional with a strong track record of growing audiences, increasing engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I excel at campaign strategy, content planning, and social media analytics, turning data into actionable insights. I have experience in copywriting, shoot direction, video editing, and event management, combining creativity with organisation to drive measurable results.

Available to hire

I am a creative and results-driven professional with a strong track record of growing audiences, increasing engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I excel at campaign strategy, content planning, and social media analytics, turning data into actionable insights.

I have experience in copywriting, shoot direction, video editing, and event management, combining creativity with organisation to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Freelance

December 1, 2025 - Present

Freelance Social Media Manager: Manage Instagram content for a nurse-led laser and aesthetics clinic; develop content ideas, social media copy, and monthly content plans aligned to business objectives and seasonal campaigns; create and edit short-form video content for Instagram Reels from concept through to delivery; research audience trends, competitor activity and industry topics to identify opportunities; collaborate with the business owner to develop promotional campaigns, educational content and growth initiatives.

Social Media Content Producer at Sorted Food

April 1, 2022 - July 1, 2025

Planned, produced, and published multi-platform content across Instagram, TikTok, YouTube Shorts, and Twitter. Grew Instagram audience by 100K+ and tripled TikTok following to 110K through targeted campaigns. Developed and executed social media/marketing campaigns, including content calendars. Edited and optimized short-form YouTube content, including a viral video with 12.9M views. Analyzed performance and delivered monthly/quarterly reports. Produced long-form content (blogs, newsletters, PR) alongside short-form copy; directed shoots and coordinated production; supported events to enhance digital and in-person engagement.

Marketing Manager at ByErim Luxury Haircare

January 1, 2020 - November 1, 2021

Increased Instagram following by 33% within 10 months through targeted content and campaigns; led a successful app launch campaign achieving 4,000 downloads within 24 hours; produced SEO-optimised articles, blogs, and email newsletters; created short-form content (captions, posts, video thumbnails); directed shoots end-to-end; edited video content with Adobe Premiere Pro; proofread and copy-edited content to ensure consistency and brand tone.

Communications and Marketing Manager at The Air League

October 1, 2018 - December 1, 2019

Led digital campaigns that tripled scholarship applications within six months; secured BBC press coverage and increased event attendance by 40%; designed and delivered digital content to enhance brand visibility and audience engagement.