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Dedicated Marketing Manager with experience in delivering end-to-end marketing campaigns and successfully driving product launches across the manufacturing and IT services industries, contributing to business growth and market expansion. I manage projects and plan effectively with cross-functional teams and stakeholders to ensure they meet the needs of the targeted audience. Strategic and forward-thinking, I am seeking a marketing role with an ambitious, exciting company.…Dedicated Marketing Manager with experience in delivering end-to-end marketing campaigns and successfully driving product launches across the manufacturing and IT services industries, contributing to business growth and market expansion. I manage projects and plan effectively with cross-functional teams and stakeholders to ensure they meet the needs of the targeted audience. Strategic and forward-thinking, I am seeking a marketing role with an ambitious, exciting company.

Liliana Melo

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Dedicated Marketing Manager with experience in delivering end-to-end marketing campaigns and successfully driving product launches across the manufacturing and IT services industries, contributing to business growth and market expansion. I manage projects and plan effectively with cross-functional teams and stakeholders to ensure they meet the needs of the targeted audience. Strategic and forward-thinking, I am seeking a marketing role with an ambitious, exciting company.…Dedicated Marketing Manager with experience in delivering end-to-end marketing campaigns and successfully driving product launches across the manufacturing and IT services industries, contributing to business growth and market expansion. I manage projects and plan effectively with cross-functional teams and stakeholders to ensure they meet the needs of the targeted audience. Strategic and forward-thinking, I am seeking a marketing role with an ambitious, exciting company.

Available to hire

Dedicated Marketing Manager with experience in delivering end-to-end marketing campaigns and successfully driving product launches across the manufacturing and IT services industries, contributing to business growth and market expansion.

I manage projects and plan effectively with cross-functional teams and stakeholders to ensure they meet the needs of the targeted audience. Strategic and forward-thinking, I am seeking a marketing role with an ambitious, exciting company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Hubexo Portugal S.A.

January 1, 2024 - May 1, 2026

Responsible for delivering lead generation initiatives and content strategy, working alongside the commercial team. Launched and scaled paid media campaigns, contributing to new customer acquisition and 35% of the overall marketing revenue target. Defined segmentation and ICP, developed customer personas. End-to-end paid media setup on Meta, LinkedIn and Google with CPA and ROAS analysis. Designed outbound journeys (cold email on Dynamics), managed social media content, launched a dedicated customer WhatsApp channel, and planned case studies and webinars.

Marketing Manager at LinkWithUs & HardSecure Portugal

January 1, 2021 - January 1, 2023

Developed GTM strategy for a new software solution, defining core positioning and collaborating with cross-functional teams to ensure successful market entry. Created website content and collateral, produced video content, and built a sales enablement toolkit (value propositions, battle cards, features matrix, and product presentations) to support sales. Supported partner/distributor strategy and customer references.

Product Launch Manager at Capita Software Services

January 1, 2018 - January 1, 2020

Planned and coordinated lead generation campaigns and product releases with PMs and cross-functional teams. Developed campaigns for local authorities across the UK; managed multi-channel communications; tracked leads (MCLs/MQLs) and SQL allocations. Updated collateral (datasheets, brochures, website content, video interviews) and collaborated on GTM templates; built a customer reference database to capture feedback.

Product Manager at Herman Miller Inc.

January 1, 2015 - January 1, 2018

Managed the EMEA region’s end-to-end product portfolio storage & accessories, developing strategic roadmaps and launching new products. Implemented a new coding structure to simplify ordering for SMEs, generating 250K revenue in FY2016. Conducted sales/trends analysis, created new product vocabulary, and produced product brochures and specifications. Provided sales training and coordinated joint GTM activities with partners; managed internal communications and product releases.