Available to hire
Strategic Partnerships and Business Development professional with 10+ years of experience driving growth through international partnerships, affiliate marketing, and performance-driven strategies. Passionate about building long-term relationships, scaling businesses, and turning data-driven insights into sustainable commercial growth.
Skills
Experience Level
Intermediate
Language
German
Fluent
English
Advanced
Work Experience
Lead Partnerships & Campaigns Marketing Manager at Joblift GmbH
April 20, 2022 - PresentLed partnerships & campaigns marketing initiatives for Europe/US markets; optimized mix of performance channels and budgets, improving ROl by about 25% through targeted ad adjustments and vendor renegotiations.
Marketing Manager at Joblift GmbH
April 20, 2022 - PresentBuilt and scaled a performance-driven publisher network from scratch, contributing to significant platform growth within HR-Tech across EMEA & US; launched new HR-Tech features and contributed to road map and accelerated pipeline, generating +20% faster lead-to-apply conversion and ~15% more qualified applications.
Senior Partnerships & Campaigns Marketing Manager at DrSmile
November 1, 2021 - April 20, 2022Launched and scaled online-to-offline acquisition initiatives; led partnerships and campaigns to drive growth; improved cost efficiency and brand presence through cross-functional collaboration.
Senior Event Marketing Manager at Oetker Gruppe – Durst Express GmbH / Flaschenpost SE
December 1, 2019 - November 20, 2021Managed multi-large-scale marketing activations and partnerships at national events, delivering KPIs above targets. Drove cross-functional team coordination and event execution.
Event Operations Manager at Sony Berlin / Project Network GmbH / Wells tar GmbH & Co. KG
October 1, 2016 - January 1, 2020Oversee end-to-end event operations for national corporate activations, achieving operational excellence and measurable audience engagement. Led vendor/partner negotiations securing better terms and enhanced experiential delivery.
Founder at Nisona
December 1, 2009 - December 1, 2016Founder of Nisona, Berlin-based brand and design studio; led design, production, marketing, and market entry strategies.
Creative Manager at Hugo Boss (Switzerland)
December 1, 2009 - December 1, 2016Creative management and project leadership for brand initiatives; collaborated with Nisona on design, production, and market entry.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Intermediate
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