Pooja Adlak

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced
Hindi
Advanced
Marathi (Marāṭhī)
Intermediate

Work Experience

SEO Specialist (Team Lead) at Trident Media, Bengaluru
January 1, 2020 - December 31, 2022
Led end-to-end SEO strategies for multiple clients, coordinating with development, content, and analytics teams. Implemented on-page and off-page optimization, performed keyword research, and improved domain authority through structured link-building campaigns. Managed client communications, delivered performance reports, and guided junior team members to ensure timely delivery of SEO milestones. Responsible for maintaining and growing organic traffic, improving rankings across target keywords, and contributing to overall campaign success.
SEO & SMM Executive at Freelancer (Self-Employed)
March 1, 2020 - October 31, 2022
Managed SEO and social media for multiple clients, including keyword research, content planning, on-page/off-page optimization, and analytics reporting. Created monthly social calendars, scheduled posts across platforms, and coordinated with design and development teams to deliver SEO-friendly website updates. Consistently worked to improve traffic, engagement, and conversions through data-driven optimization.
SEO & SMM Executive / Team Lead at Trident Media
November 1, 2020 - Present
Lead SEO and SMM projects, on-page and off-page optimization, keyword research, link-building, and website optimization. Coordinated with development, content, and analytics teams; managed client communications and reporting.
SEO Specialist, Team Lead at Trident Media
January 1, 2020 - January 1, 2022
Led SEO and social media optimization initiatives for clients across Bengaluru and beyond. Built and executed end-to-end SEO strategies including on-page and off-page optimization, keyword research, and link building. Managed campaigns using GA/GA4, GTM, Ahrefs, SEMrush, Moz, and Google Search Console; generated KPI dashboards and regular client reports; mentored junior team members; coordinated with development and content teams to improve domain authority and search performance. Handled 15+ projects concurrently and received awards for performance.
Freelancer - SEO & SMM Projects at Independent / Freelance
March 1, 2020 - October 1, 2022
Contract SEO and social media marketing projects for multiple clients. Conducted keyword research, on-page and off-page optimization, content alignment, analytics reporting, and performance tracking. Used Ahrefs, SEMrush, Google Search Console, Google Analytics, Google Keyword Planner to measure KPI and optimize campaigns.

Education

B.Sc. (CS) at LNCT College, Bhopal
January 11, 2030 - January 1, 2012
MCA at LNCT College, Bhopal
January 11, 2030 - January 1, 2015
MCA at LNCT College, Bhopal
January 11, 2030 - January 1, 2015
BSc (CS) at LNCT College, Bhopal
January 11, 2030 - January 1, 2012
MCA at LNCT College Bhopal
January 11, 2030 - January 1, 2015
BSc (CS) at LNCT College Bhopal
January 11, 2030 - January 1, 2012

Qualifications

Digital Marketing Certification
January 11, 2030 - June 9, 2026
Google Analytics Certification
January 11, 2030 - June 9, 2026
HubSpot Certification
January 11, 2030 - June 9, 2026
Google Analytics Individual Qualification
January 11, 2030 - June 9, 2026
Google Ads Certification
January 11, 2030 - June 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Real Estate & Construction