I am a data-driven marketing, sales, and communications consultant and strategist with over ten years of experience designing and implementing growth and brand positioning strategies. I have worked across Europe, North America, the Middle East, and South America, developing deep expertise in relationship management, intercultural collaboration, and strategic alliances. I specialize in strategic marketing, growth marketing, team leadership, and project management, and I currently advise startups and brands on designing and executing sustainable growth, social media, and digital marketing strategies. I have also delivered marketing and branding training sessions and served as an international speaker at marketing strategy conferences and workshops. I am known for blending strategic thinking with strong execution, collaborative leadership, and a sharp results-oriented mindset.

Andrea Gomez Rivera

I am a data-driven marketing, sales, and communications consultant and strategist with over ten years of experience designing and implementing growth and brand positioning strategies. I have worked across Europe, North America, the Middle East, and South America, developing deep expertise in relationship management, intercultural collaboration, and strategic alliances. I specialize in strategic marketing, growth marketing, team leadership, and project management, and I currently advise startups and brands on designing and executing sustainable growth, social media, and digital marketing strategies. I have also delivered marketing and branding training sessions and served as an international speaker at marketing strategy conferences and workshops. I am known for blending strategic thinking with strong execution, collaborative leadership, and a sharp results-oriented mindset.

Available to hire

I am a data-driven marketing, sales, and communications consultant and strategist with over ten years of experience designing and implementing growth and brand positioning strategies. I have worked across Europe, North America, the Middle East, and South America, developing deep expertise in relationship management, intercultural collaboration, and strategic alliances.

I specialize in strategic marketing, growth marketing, team leadership, and project management, and I currently advise startups and brands on designing and executing sustainable growth, social media, and digital marketing strategies. I have also delivered marketing and branding training sessions and served as an international speaker at marketing strategy conferences and workshops. I am known for blending strategic thinking with strong execution, collaborative leadership, and a sharp results-oriented mindset.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & CEO at Go Scale Marketing
January 1, 2023 - Present
Founded Go Scale Marketing, a growth marketing agency dedicated to helping brands scale, gain visibility, and grow through data-driven marketing strategies. Lead a multidisciplinary team of editors, copywriters, community managers, and creatives to execute growth systems and campaigns aligned with client objectives. Design and implement customized strategies across content, branding, web development, social media, and performance marketing to strengthen positioning and drive measurable growth. Manage clients across multiple sectors and drive KPI-based client acquisition, retention, and continuous optimization. Build a collaborative team culture focused on high execution standards, results, and client satisfaction.
Marketing Director at Barakat + Bossa Law Firm
January 1, 2024 - September 1, 2025
Articulated and led the firm’s comprehensive marketing strategy, achieving over 200% organic growth. Strengthened market visibility and credibility, and oversaw organic and paid social media aligned with growth goals. Managed business development initiatives, including events, webinars, seminars, and speaking engagements. Cultivated strategic relationships with organizations such as Alliott Global Alliance, The Florida Bar, and the American Bar Association. Developed tailored positioning for individual attorneys and authored submissions that ranked the firm in Chambers and Partners for two consecutive years (Litigation: General Commercial - Highly Regarded, 2024 & 2025). Implemented thought leadership programs to build partner authority through content, media features, and events.
Associate Program Consultant at Festival of the Diaspora (Aspen Institute Initiative)
February 1, 2023 - February 1, 2024
Designed the marketing strategy for the Festival of the Diaspora and managed social media, increasing visibility and engagement. Secured sponsorships with Amazon, Mastercard, NBEC, and Olabi Brazil, raising over USD 200,000 in four months. Participated in strategic sessions for program design and performance tracking, contributed to curriculum development, and built an network of vendors for women entrepreneurs across the Americas. Led a Mayor's Summit with US and Brazilian mayors for data-driven case studies and coordinated invitations to 35 ambassadors.
Content Marketing Consultant at Similarweb
March 1, 2022 - August 1, 2022
Increased corporate blog organic traffic and engagement by 40% in five months through data-driven strategies. Created SEO-optimized articles, scripts, and social content while conducting SWOT analyses and monitoring KPIs to gauge performance.
Communications Manager at Canada Tax Reviews
February 1, 2020 - January 1, 2021
Optimized client management using CRM tools and boosted team performance by 70% through data-driven training. Designed marketing and communications strategies that attracted over 1,500 new clients in a year and executed email marketing campaigns with lead conversion optimization.

Education

Dual Master's Degree: Digital Marketing & Analytics + Business AI at ENEB - Barcelona Business School
February 1, 2026 - June 9, 2026
Bachelor of Arts International-Relations and Political Studies Major at Universidad Militar Nueva Granada
January 11, 2030 - December 1, 2013
English for Academic Purposes at George Brown College
December 1, 2014 - June 9, 2026
Translation (English/Spanish) at MCIS Language Solutions
December 1, 2017 - June 9, 2026

Qualifications

Social Media Metrics - Platzi
January 11, 2030 - June 9, 2026
Digital Marketing - Platzi
January 11, 2030 - June 9, 2026
SEO - Platzi
January 11, 2030 - June 9, 2026
Copywriting for Digital Platforms - Platzi
January 11, 2030 - June 9, 2026
Content Creation - Platzi
January 11, 2030 - June 9, 2026
Email Marketing - Platzi
January 11, 2030 - June 9, 2026
How to Raise Funds for Startups - Platzi
January 11, 2030 - June 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other