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Hi, I’m Žarko Živković. I’m a B2B SaaS marketing leader with 19+ years of experience building revenue-focused demand generation and inbound growth systems across enterprise and mid-market SaaS. I specialize in pipeline acceleration, technical SEO/AEO, AI-era discoverability, full-funnel acquisition, and GTM alignment. I’ve led cross-functional initiatives across SEO, Content, Product Marketing, SDR, Web, and Engineering teams to build scalable go-to-market engines, restore underperforming acquisition systems, and drive measurable pipeline impact across global markets. I thrive on data-driven governance, clear storytelling, and a collaborative, hands-on leadership style.…Hi, I’m Žarko Živković. I’m a B2B SaaS marketing leader with 19+ years of experience building revenue-focused demand generation and inbound growth systems across enterprise and mid-market SaaS. I specialize in pipeline acceleration, technical SEO/AEO, AI-era discoverability, full-funnel acquisition, and GTM alignment. I’ve led cross-functional initiatives across SEO, Content, Product Marketing, SDR, Web, and Engineering teams to build scalable go-to-market engines, restore underperforming acquisition systems, and drive measurable pipeline impact across global markets. I thrive on data-driven governance, clear storytelling, and a collaborative, hands-on leadership style.

Žarko Živković

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I’m Žarko Živković. I’m a B2B SaaS marketing leader with 19+ years of experience building revenue-focused demand generation and inbound growth systems across enterprise and mid-market SaaS. I specialize in pipeline acceleration, technical SEO/AEO, AI-era discoverability, full-funnel acquisition, and GTM alignment. I’ve led cross-functional initiatives across SEO, Content, Product Marketing, SDR, Web, and Engineering teams to build scalable go-to-market engines, restore underperforming acquisition systems, and drive measurable pipeline impact across global markets. I thrive on data-driven governance, clear storytelling, and a collaborative, hands-on leadership style.…Hi, I’m Žarko Živković. I’m a B2B SaaS marketing leader with 19+ years of experience building revenue-focused demand generation and inbound growth systems across enterprise and mid-market SaaS. I specialize in pipeline acceleration, technical SEO/AEO, AI-era discoverability, full-funnel acquisition, and GTM alignment. I’ve led cross-functional initiatives across SEO, Content, Product Marketing, SDR, Web, and Engineering teams to build scalable go-to-market engines, restore underperforming acquisition systems, and drive measurable pipeline impact across global markets. I thrive on data-driven governance, clear storytelling, and a collaborative, hands-on leadership style.

Available to hire

Hi, I’m Žarko Živković. I’m a B2B SaaS marketing leader with 19+ years of experience building revenue-focused demand generation and inbound growth systems across enterprise and mid-market SaaS. I specialize in pipeline acceleration, technical SEO/AEO, AI-era discoverability, full-funnel acquisition, and GTM alignment.

I’ve led cross-functional initiatives across SEO, Content, Product Marketing, SDR, Web, and Engineering teams to build scalable go-to-market engines, restore underperforming acquisition systems, and drive measurable pipeline impact across global markets. I thrive on data-driven governance, clear storytelling, and a collaborative, hands-on leadership style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Serbian

Fluent

Work Experience

Director of Marketing Programs (AI, SEO & Growth) at Device42 (A Freshworks Company)

October 1, 2025 - Present

Remote lead for AI-driven marketing, SEO/AEO strategy, and organic growth across a multi-product enterprise SaaS ecosystem. Key achievements include defining AI-era discoverability, creating AEO guidelines and governance, guiding the Device42 to Freshworks migration strategy, and establishing a scalable SEO governance model to improve release velocity.

Head of Demand Generation at Insightful (formerly Workpuls)

January 1, 2021 - December 31, 2022

Owned end-to-end demand generation during a period of rapid growth, product expansion, and rebrand. Built and scaled inbound and paid channels across new markets, established forecasting dashboards, and aligned with Product and Sales for faster pipeline velocity.

Head of Demand Generation at Device42

January 1, 2016 - December 31, 2021

Owned all demand and lead generation functions across inbound, organic, paid, ABM, and SDR channels. Built multi-channel growth engine, launched early inbound program, and collaborated with Product and Sales to optimize GTM messaging and funnel throughput.

Owner & Director at Z Digital

January 1, 2016 - Present

Boutique growth and SEO consultancy supporting SaaS and e-commerce brands across US, EU, and Australia. Delivered long-term SEO and inbound growth programs, including content strategy and paid acquisition, for 100+ clients.

Founder & SEO Consultant at Practical SEO

January 1, 2009 - Present

Founded and scaled an SEO consultancy focused on technical SEO, content strategy, and inbound growth with notable clients such as Evolo, Digital Ministry, Gelato Group, Adsp ert, PLS, and others.

Head of SEO at Dejan SEO

January 1, 2010 - December 31, 2015

Global lead for the top-performing team at a world-renowned SEO agency. Directed outreach teams, managed enterprise SEO campaigns, and built strategies for major brands across multiple regions.

SEO Consultant (Freelance) at Freelance

January 1, 2007 - December 31, 2015

Provided SEO content, link building, technical audits, and early-stage inbound consulting for hundreds of companies across e-commerce, SaaS, and enterprise categories.