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Hi, I'm Sophie De Windt, a marketing professional specializing in demand generation and brand positioning. With 4+ years of experience in international SaaS and tech, I combine a psychology background with cross-functional collaboration across sales, product, and external partners to drive measurable growth across paid media, CRM, web, and content. I enjoy turning complex technical environments into clear, actionable marketing narratives. Fluent in French, English, Dutch, and Spanish, I recently returned from four months of travel across Asia and am available to relocate and start immediately.…Hi, I'm Sophie De Windt, a marketing professional specializing in demand generation and brand positioning. With 4+ years of experience in international SaaS and tech, I combine a psychology background with cross-functional collaboration across sales, product, and external partners to drive measurable growth across paid media, CRM, web, and content. I enjoy turning complex technical environments into clear, actionable marketing narratives. Fluent in French, English, Dutch, and Spanish, I recently returned from four months of travel across Asia and am available to relocate and start immediately.

Sophie De Windt

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Sophie De Windt, a marketing professional specializing in demand generation and brand positioning. With 4+ years of experience in international SaaS and tech, I combine a psychology background with cross-functional collaboration across sales, product, and external partners to drive measurable growth across paid media, CRM, web, and content. I enjoy turning complex technical environments into clear, actionable marketing narratives. Fluent in French, English, Dutch, and Spanish, I recently returned from four months of travel across Asia and am available to relocate and start immediately.…Hi, I'm Sophie De Windt, a marketing professional specializing in demand generation and brand positioning. With 4+ years of experience in international SaaS and tech, I combine a psychology background with cross-functional collaboration across sales, product, and external partners to drive measurable growth across paid media, CRM, web, and content. I enjoy turning complex technical environments into clear, actionable marketing narratives. Fluent in French, English, Dutch, and Spanish, I recently returned from four months of travel across Asia and am available to relocate and start immediately.

Available to hire

Hi, I’m Sophie De Windt, a marketing professional specializing in demand generation and brand positioning. With 4+ years of experience in international SaaS and tech, I combine a psychology background with cross-functional collaboration across sales, product, and external partners to drive measurable growth across paid media, CRM, web, and content.

I enjoy turning complex technical environments into clear, actionable marketing narratives. Fluent in French, English, Dutch, and Spanish, I recently returned from four months of travel across Asia and am available to relocate and start immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Spanish; Castilian

Advanced

Dutch

Advanced

Work Experience

Marketing Manager at Restb.ai

June 1, 2023 - October 1, 2025

Owned brand positioning, go-to-market strategy, and full-funnel demand generation; prioritised and allocated marketing budget across paid media, SEO, email, and content, optimising acquisition and conversion performance and reporting insights to leadership; coordinated website revamp with development agency and leadership; partnered cross-functionally with sales, product and external stakeholders to align buyer personas and messaging; led agency and stakeholder management; implemented AI-powered workflows to automate recurring tasks, increasing team output.

Marketing Specialist at Restb.ai

June 1, 2023 - December 31, 2024

Delivered and optimised multichannel campaigns across email, social, paid, and web, driving engagement, acquisition, and conversion performance; doubled inbound leads and boosted email reach; scaled LinkedIn organic impressions; owned HubSpot CRM automation and data quality; drove SEO performance.

Marketing Specialist at Opticks Security

October 1, 2021 - May 1, 2023

Launched paid acquisition on Google Ads and LinkedIn Ads; grew organic presence on LinkedIn and Twitter; directed full website redesign with design agency, enhancing UX, SEO, and conversion performance; established foundational marketing-sales workflows in HubSpot CRM to enable pipeline tracking and campaign attribution.

Sales Development Representative & Market Research at Opticks Security

October 1, 2021 - May 1, 2023

Analysed French market landscape to identify expansion opportunities; generated and qualified B2B leads via outbound prospecting (calls, email, LinkedIn), building early pipeline and informing go-to-market strategy.