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Hi, I’m Marc A. Theodore. I’m a bilingual enterprise SEO and GEO strategist with 15+ years of experience in the Canadian market, specializing in semantic SEO and Knowledge Graphs to boost visibility and revenue. I excel at turning data into actionable roadmaps, leading cross-functional teams in Agile environments, and delivering measurable organic growth through technical SEO, AI-driven strategies, and accessible web experiences. I love translating complex analytics into practical plans that senior leaders can act on. My focus areas include scalable content and UX alignment, programmatic SEO initiatives, and governance that harmonizes SEO, SEM, and product goals—always with a keen eye on accessibility and GEO compliance.…Hi, I’m Marc A. Theodore. I’m a bilingual enterprise SEO and GEO strategist with 15+ years of experience in the Canadian market, specializing in semantic SEO and Knowledge Graphs to boost visibility and revenue. I excel at turning data into actionable roadmaps, leading cross-functional teams in Agile environments, and delivering measurable organic growth through technical SEO, AI-driven strategies, and accessible web experiences. I love translating complex analytics into practical plans that senior leaders can act on. My focus areas include scalable content and UX alignment, programmatic SEO initiatives, and governance that harmonizes SEO, SEM, and product goals—always with a keen eye on accessibility and GEO compliance.

Marc A. Theodore

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Marc A. Theodore. I’m a bilingual enterprise SEO and GEO strategist with 15+ years of experience in the Canadian market, specializing in semantic SEO and Knowledge Graphs to boost visibility and revenue. I excel at turning data into actionable roadmaps, leading cross-functional teams in Agile environments, and delivering measurable organic growth through technical SEO, AI-driven strategies, and accessible web experiences. I love translating complex analytics into practical plans that senior leaders can act on. My focus areas include scalable content and UX alignment, programmatic SEO initiatives, and governance that harmonizes SEO, SEM, and product goals—always with a keen eye on accessibility and GEO compliance.…Hi, I’m Marc A. Theodore. I’m a bilingual enterprise SEO and GEO strategist with 15+ years of experience in the Canadian market, specializing in semantic SEO and Knowledge Graphs to boost visibility and revenue. I excel at turning data into actionable roadmaps, leading cross-functional teams in Agile environments, and delivering measurable organic growth through technical SEO, AI-driven strategies, and accessible web experiences. I love translating complex analytics into practical plans that senior leaders can act on. My focus areas include scalable content and UX alignment, programmatic SEO initiatives, and governance that harmonizes SEO, SEM, and product goals—always with a keen eye on accessibility and GEO compliance.

Available to hire

Hi, I’m Marc A. Theodore. I’m a bilingual enterprise SEO and GEO strategist with 15+ years of experience in the Canadian market, specializing in semantic SEO and Knowledge Graphs to boost visibility and revenue. I excel at turning data into actionable roadmaps, leading cross-functional teams in Agile environments, and delivering measurable organic growth through technical SEO, AI-driven strategies, and accessible web experiences.

I love translating complex analytics into practical plans that senior leaders can act on. My focus areas include scalable content and UX alignment, programmatic SEO initiatives, and governance that harmonizes SEO, SEM, and product goals—always with a keen eye on accessibility and GEO compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Work Experience

Head of Search Engine Optimization (SEO) / Generative Engine Optimization (GEO) at Bell Media Inc. (CTV News, BNN Bloomberg, TSN, Virgin Radio)

January 1, 2022 - December 31, 2026

Led web search traffic initiatives, increasing organic revenue by 32%; managed complex site migrations to ARC XP / Headless CMS; improved Core Web Vitals performance; directed annual SEO budget and tool-stack negotiations, achieving 20% cost optimization; architected a new URL hierarchy across content hubs increasing traffic up to 25%; developed precise prompt engineering scripts for competitor SEO SERP analysis; presented organic performance and GEO readiness to C-suite; spearheaded accessibility (WAI-ARIA) adoption; mentored a data team executing quarterly SEO roadmaps; implemented an AI-driven voice search strategy achieving a 12.5% uplift in organic traffic; led programmatic SEO initiatives and scaled structured data templates on front-end CMS with Webflow; mentored national UX teams to improve GEO compliance; developed agency-level GEO roadmaps.

Bilingual SEO Director at NUMERIQUE Digital Agency

January 1, 2019 - December 31, 2022

Led the SEO department for a Canada-based digital agency, standardized SEO processes, and integrated SEO with SEM/PPC. Drove new business pitches and shaped service offerings. Mentored content and UX teams, steering GEO compliance and cross-functional collaboration to optimize organic growth across bilingual markets.

Senior SEO Consultant at Self-Employed (Freelance)

January 1, 2012 - December 31, 2019

Provided bilingual (French/English) local SEO strategies and technical audits. Analyzed HTML/CSS/JS, schema markup, and Core Web Vitals; increased organic footprint in the Quebec market; conducted comprehensive audits resulting in notable crawl budget optimization and adherence to E-E-A-T guidelines.