Marc A. Theodore

Led web search traffic initiatives, increasing organic revenue by 32%; managed complex site migrations to ARC XP / Headless CMS; improved Core Web Vitals performance; directed annual SEO budget and tool-stack negotiations, achieving 20% cost optimization; architected a new URL hierarchy across content hubs increasing traffic up to 25%; developed precise prompt engineering scripts for competitor SEO SERP analysis; presented organic performance and GEO readiness to C-suite; spearheaded accessibility (WAI-ARIA) adoption; mentored a data team executing quarterly SEO roadmaps; implemented an AI-driven voice search strategy achieving a 12.5% uplift in organic traffic; led programmatic SEO initiatives and scaled structured data templates on front-end CMS with Webflow; mentored national UX teams to improve GEO compliance; developed agency-level GEO roadmaps.

Led the SEO department for a Canada-based digital agency, standardized SEO processes, and integrated SEO with SEM/PPC. Drove new business pitches and shaped service offerings. Mentored content and UX teams, steering GEO compliance and cross-functional collaboration to optimize organic growth across bilingual markets.

Provided bilingual (French/English) local SEO strategies and technical audits. Analyzed HTML/CSS/JS, schema markup, and Core Web Vitals; increased organic footprint in the Quebec market; conducted comprehensive audits resulting in notable crawl budget optimization and adherence to E-E-A-T guidelines.