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Marketing Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m an EN/ES social media and short-form video marketer who helps sports, travel, hospitality, and education brands grow across the U.S. and Latin America. I build native bilingual content and use performance reporting to continuously improve what people actually watch and click. Over the past four years, I’ve managed paid and lifecycle marketing, including Meta and Google Ads, email and automation, and analytics (GA4/metrics). I also streamline production with AI-assisted editing so campaigns move faster—then I measure results like engagement, click-through, enrollment, and leasing conversions to keep improving outcomes.…Marketing Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m an EN/ES social media and short-form video marketer who helps sports, travel, hospitality, and education brands grow across the U.S. and Latin America. I build native bilingual content and use performance reporting to continuously improve what people actually watch and click. Over the past four years, I’ve managed paid and lifecycle marketing, including Meta and Google Ads, email and automation, and analytics (GA4/metrics). I also streamline production with AI-assisted editing so campaigns move faster—then I measure results like engagement, click-through, enrollment, and leasing conversions to keep improving outcomes.

Andrew Mendez

Pro

Social Media Manager, Marketing Consultant, Brand Designer, +6

5.0 (2 reviews)

Marketing Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m an EN/ES social media and short-form video marketer who helps sports, travel, hospitality, and education brands grow across the U.S. and Latin America. I build native bilingual content and use performance reporting to continuously improve what people actually watch and click. Over the past four years, I’ve managed paid and lifecycle marketing, including Meta and Google Ads, email and automation, and analytics (GA4/metrics). I also streamline production with AI-assisted editing so campaigns move faster—then I measure results like engagement, click-through, enrollment, and leasing conversions to keep improving outcomes.…Marketing Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m an EN/ES social media and short-form video marketer who helps sports, travel, hospitality, and education brands grow across the U.S. and Latin America. I build native bilingual content and use performance reporting to continuously improve what people actually watch and click. Over the past four years, I’ve managed paid and lifecycle marketing, including Meta and Google Ads, email and automation, and analytics (GA4/metrics). I also streamline production with AI-assisted editing so campaigns move faster—then I measure results like engagement, click-through, enrollment, and leasing conversions to keep improving outcomes.

Available to hire

Minneapolis, United States

Marketing Portfolio: Website not available. Sign in: https://www.twine.net/signup

I’m an EN/ES social media and short-form video marketer who helps sports, travel, hospitality, and education brands grow across the U.S. and Latin America. I build native bilingual content and use performance reporting to continuously improve what people actually watch and click.

Over the past four years, I’ve managed paid and lifecycle marketing, including Meta and Google Ads, email and automation, and analytics (GA4/metrics). I also streamline production with AI-assisted editing so campaigns move faster—then I measure results like engagement, click-through, enrollment, and leasing conversions to keep improving outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Advanced

French

Advanced

English

Fluent

Work Experience

Digital Marketing Consultant at Contractor

April 30, 2026 - Present

I run social, short-form video, and email marketing for brands in sports, real estate, education and consumer products, usually as a part-time or project-based partner. I handle strategy, content production and reporting, with an AI-assisted workflow that keeps output high without growing the budget. -Grew a sports media account from 200 to 2,500 monthly interactions with a short-form video strategy built around weekly content pillars -Built an email program for Siena Soap that brought in 32% of revenue, with a 5.0% click-to-open rate against a 4.0% category average -Lifted branded search 25% year over year for Siena Soap by pairing email campaigns with consistent social content -Drove a 15% sales lift on Hornig's priority listings and a 5% increase in rental applications through targeted property marketing -Set up reporting in GA4 and Mailchimp so every client sees results tied to real numbers, not just likes

International Marketing Consultant at World Packers

October 30, 2025 - April 29, 2026

I help brands reach Spanish-speaking and international audiences with native-language content, not translated copy. I've run campaigns across Latin America and consulted for brands in Spain and Indonesia, adapting strategy to each market's platforms and culture. -Lifted student enrollment 10% for Watford Institute in Colombia with bilingual social and short-form video campaigns -Created bilingual EN/ES content for Worldpackers to reach travelers across the US and Latin America -Worked with 10+ brands across Colombia, Ecuador and Mexico on campaign strategy, content and launches -Wrote and produced Spanish content natively, built for US Hispanic and LatAm audiences rather than translated from English

Property Leasing Specialist at Hornig Companies, Inc.

June 1, 2025 - December 1, 2025

Increased leasing and applications by combining in-person and virtual showings with fast lead follow-up. Achieved a 25% leasing conversion rate (10 points above industry average) and set a district record with 11 applications in the first week through targeted social content and lead nurturing.

Digital Marketing Consultant (Self-Employed)

February 1, 2025 - Present

Provided remote digital marketing consulting across the U.S. and Latin America, focusing on short-form video, bilingual content, paid media, and lifecycle performance. Built campaigns and content workflows leveraging AI tools to cut production time while keeping quality high. Reported on click-through, revenue impact, and conversion metrics using GA4 and marketing platforms, and supported organic performance via platform-native creative and ongoing optimization.

Sales & Branding Intern at Sien a Soap Company

June 1, 2024 - August 1, 2024

Supported sales and branding efforts by contributing to social campaigns and brand positioning. Helped develop content and messaging that aligned with customer needs and contributed to improvements in performance and audience growth.

Off-season: Sports Media Retainer

January 1, 2024 - December 31, 2024

Owned a short-form social program for a sports media property. Grew monthly interactions from ~200 to 2,500 and set a 5× viewership record in the first month by building a repeatable Instagram/TikTok/YouTube strategy and reporting results in Metricool and GA4.