Available to hire
I am a passionate marketing professional currently pursuing my M.Sc. in Marketing and Artificial Intelligence in Germany. With experience in e-commerce and brand marketing, I have developed a strong foundation in digital marketing strategies and analytics. I thrive on collaborating with teams to drive results and deliver impactful campaigns.
Throughout my internships, I have honed my skills in campaign management, data analysis, and market research. I am eager to continue expanding my expertise while making a positive impact in the marketing space. I am excited about the intersection of AI and marketing and how it can shape future strategies.
Experience Level
Expert
Expert
Work Experience
Intern E-Commerce International Services (SEA) at BuyCarto
July 1, 2025 - January 1, 2026Managed and optimized Google Ads campaigns using KPI-driven strategies. Improved campaign performance through remarketing and conversion-focused optimizations. Conducted A/B testing to evaluate and enhance effectiveness. Resolved ad issues in collaboration with support teams. Built reports and dashboards using Excel for performance tracking.
Brand Marketing Assistant at Elite Projects
November 1, 2024 - May 1, 2025Monitored competitors and market trends to support strategic decisions. Analyzed industry data to identify opportunities and project ideas. Coordinated across teams to support execution. Prepared reports, presentations, and briefs for stakeholders. Contributed to product positioning and brand development.
Tracking Specialist Intern at Digitsio Marketing
October 1, 2023 - October 1, 2024Implemented web analytics and conversion tracking using GA4, Meta Pixel, and Google Ads via Google Tag Manager (GTM). Configured tracking setups to capture key user interactions such as clicks and form submissions. Maintained consistent UTM structures across channels for accurate attribution. Performed auditing, debugging, and quality checks using preview tools and browser DevTools. Supported reporting by consolidating data into dashboards for campaign analysis.
Education
M.Sc. Marketing and Artificial Intelligence at Hochschule Aalen, Germany
January 1, 2024 - January 1, 2026Bachelor of Commerce (B.Com) at University of Gujrat, Pakistan
January 1, 2019 - January 1, 2023Qualifications
Google Digital Marketing & E-commerce Certificate
January 1, 2024 - June 9, 2026Social Media Management Certificate
January 1, 2022 - June 9, 2026Experience Level
Expert
Expert
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