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I'm Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change. I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I'm passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.…I'm Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change. I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I'm passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.

lottie davison

Marketing Strategist, Brand Strategist, Marketing Consultant, +4

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I'm Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change. I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I'm passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.…I'm Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change. I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I'm passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.

Available to hire

I’m Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change.

I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I’m passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Commercial Director at The Big Journey Company Ltd

January 1, 2022 - January 1, 2025

Senior leader responsible for marketing, brand, finance and commercial growth for multiple brands; led end-to-end marketing strategy, managed external agencies, and oversaw CRM integration (HubSpot), customer journeys and lead management; served as internal liaison between founders, agencies and suppliers to translate strategy into delivery; drove brand implementation across B2B partnerships responsible for ~90% of customer acquisition; collaborated with social media agencies, influencers, Meta and Squarespace.

Social Media Manager at Soho Tanning

January 1, 2022 - December 31, 2022

Led branding, PR, influencer marketing, social media strategy and website build for an e-commerce launch; delivered launch campaigns, promotions and early growth activity.

Marketing & Commercial Consultant at Ten Tenths Motor Racing

January 1, 2021 - January 1, 2022

Managed marketing, content and event logistics; supported monetisation and promotion of a high-value car collection.

Senior Store & Commercial Leadership Roles at Marks & Spencer

January 1, 2012 - January 1, 2021

Part of the leadership team for the brand’s first flagship retail store opening; drove commercial performance, KPIs and productivity; led large store teams; collaborated with HQ on trade feedback, stock levels and seasonal planning.

Commercial Manager at Missguided Westfield

January 1, 2016 - January 1, 2017

Led commercial operations at flagship Westfield store; planned campaigns and launches; monitored KPIs and staff performance.