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lottie davison

Available to hire

I'm Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce.

About

I’m Lottie Davison, a marketing, brand and commercial specialist with 15+ years’ experience across retail, travel and e-commerce. Former Commercial Director and COO, I have hands-on experience delivering strategy, campaigns, partnerships and digital platforms through periods of growth and change.

I lead teams and collaborate with agencies and partners to translate vision into delivery, manage CRM integrations (HubSpot) and customer journeys, and drive acquisition and brand loyalty across email, social media and websites. I’m passionate about building strong brands and practical, data-driven campaigns that deliver measurable results.

  • 13 years' experience
  • Joined June 2026

Industry experience

  • Retail
  • Travel & Hospitality
  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 5 roles

Social Media Manager · Soho TanningJan 2022 – Dec 2022 · 1 yr

Led branding, PR, influencer marketing, social media strategy and website build for an e-commerce launch; delivered launch campaigns, promotions and early growth activity.

Commercial Director · The Big Journey Company LtdJan 2022 – Jan 2025 · 3 yrs 1 mo

Senior leader responsible for marketing, brand, finance and commercial growth for multiple brands; led end-to-end marketing strategy, managed external agencies, and oversaw CRM integration (HubSpot), customer journeys and lead management; served as internal liaison between founders, agencies and suppliers to translate strategy into delivery; drove brand implementation across B2B partnerships responsible for ~90% of customer acquisition; collaborated with social media agencies, influencers, Meta and Squarespace.

Marketing & Commercial Consultant · Ten Tenths Motor RacingJan 2021 – Jan 2022 · 1 yr 1 mo

Managed marketing, content and event logistics; supported monetisation and promotion of a high-value car collection.

Commercial Manager · Missguided WestfieldJan 2016 – Jan 2017 · 1 yr 1 mo
Senior Store & Commercial Leadership Roles · Marks & SpencerJan 2012 – Jan 2021 · 9 yrs 1 mo

Education

BA (Hons) Business Management (Marketing Pathway) · Northumbria University2030 – 2026

Certifications and awards

IDM Competition Finalist2014 – 2026

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