Creative and performance-driven social media and influencer/celebrity marketing expert, entrepreneur, and fashion designer with deep passion for social media marketing, iPhone photography branding, luxury fashion, and sustainable business. I combine influencer outreach with paid social campaigns and visual storytelling to build brands and drive sales. I lead a sustainable and unconventional luxury womenswear label, manage strategy and PR, create and edit video content on iPhone, and design fashion—while focusing on fair trade, circular economy, and reducing the carbon footprint of textiles.

Jebin Johny

Creative and performance-driven social media and influencer/celebrity marketing expert, entrepreneur, and fashion designer with deep passion for social media marketing, iPhone photography branding, luxury fashion, and sustainable business. I combine influencer outreach with paid social campaigns and visual storytelling to build brands and drive sales. I lead a sustainable and unconventional luxury womenswear label, manage strategy and PR, create and edit video content on iPhone, and design fashion—while focusing on fair trade, circular economy, and reducing the carbon footprint of textiles.

Available to hire

Creative and performance-driven social media and influencer/celebrity marketing expert, entrepreneur, and fashion designer with deep passion for social media marketing, iPhone photography branding, luxury fashion, and sustainable business. I combine influencer outreach with paid social campaigns and visual storytelling to build brands and drive sales.

I lead a sustainable and unconventional luxury womenswear label, manage strategy and PR, create and edit video content on iPhone, and design fashion—while focusing on fair trade, circular economy, and reducing the carbon footprint of textiles.

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Work Experience

CEO / Founder / Social Media Marketing Manager / Designer at jebsispar (sustainable and unconventional luxury womenswear clothing label)
January 1, 2015 - Present
Founded and leads jebsispar, launched at Lakme Fashion Week (AW 2015). Manage celebrity and influencer outreach internationally, social media marketing and brand strategy, and PR/publicity. Oversee paid campaigns across Instagram, LinkedIn, and Facebook, and build brand placements through relationships with editors and journalists in New Zealand and Australia. Produce performance-focused social content (reels and videos) and shoot/edit using iPhone for strong brand storytelling. Lead fashion design and product development activities including merchandising, styling, sampling, fitting, printing, sourcing, customer analysis/insights, negotiation, and logistics coordination. Drive sustainable practices aligned with fair trade, circular economy, and reducing textile carbon footprint. Serve as TEDx speaker on sustainable business and textiles and represent the brand through exhibitions and media features worldwide.
Sales Executive at New Look, Northampton, UK
October 1, 2014 - January 1, 2015
Provided customer service, supported visual merchandising, and analyzed buyer trends to maximize retail sales.
Team Member at Pizza Hut, Northampton, UK
December 1, 2013 - October 1, 2014
Managed fast-paced customer service operations, supported clear team communication, and ensured efficient order delivery.
Founder & Social Media Marketing Lead at Jebsispar (UK / India / Global)
January 1, 2013 - Present
Led end-to-end global social media strategy, including organic content creation and paid advertising across Instagram, Meta, and LinkedIn. Built an international customer base across NZ, UK, USA, Europe, and UAE. Managed international celebrity and influencer outreach campaigns and secured high-profile placements with prominent figures including Sonam Kapoor (Dior ambassador), Kalki Koechlin, Melania Costa, and Irene Azuela. Produced mobile-first visual content using iPhone photography/videography and created viral Reels and short-form video assets. Drove PR and media relations, achieving organic features in major domestic and international publications (including Vogue, Elle, Cosmopolitan, Glamour, and Times of India). Coordinated product design, sampling, fitting, customer insight analysis, and sustainable supply chain partnerships.

Education

MBA in Business Sustainability at Massey University, Albany, New Zealand
January 1, 2026 - January 1, 2027
MA in Design (Fashion & Textiles) at The University of Northampton, UK
January 1, 2013 - January 1, 2014
B. Tech in Fashion Technology at Angel College of Engineering and Technology, India
January 1, 2008 - January 1, 2012
MBA Business Sustainability at Massey University, Albany, New Zealand
January 1, 2026 - January 1, 2027
MA Design Fashion & Textiles at University of Northampton, Northamptonshire, United Kingdom
January 1, 2013 - January 1, 2014
B.Tech Fashion Technology at Angel College of Engineering and Technology, Tirupur, India
January 1, 2008 - January 1, 2012

Qualifications

TEDx Speaker (Sustainable Fashion / Social Media Marketing / Textile Carbon Footprint)
January 11, 2030 - August 28, 2026
British Council Alumni Award Finalist for Science and Sustainability 2024
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Education, Consumer Goods