Digital Marketing Manager with B2B experience across performance marketing, lead generation, website and landing page management, and data-driven campaign optimization. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, WordPress, and Elementor, with a focus on conversions and ROI. Uses Generative AI and AI-powered workflows to support content creation, research, and more efficient marketing processes.

Anna Linker

Digital Marketing Manager with B2B experience across performance marketing, lead generation, website and landing page management, and data-driven campaign optimization. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, WordPress, and Elementor, with a focus on conversions and ROI. Uses Generative AI and AI-powered workflows to support content creation, research, and more efficient marketing processes.

Available to hire

Digital Marketing Manager with B2B experience across performance marketing, lead generation, website and landing page management, and data-driven campaign optimization. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, WordPress, and Elementor, with a focus on conversions and ROI.

Uses Generative AI and AI-powered workflows to support content creation, research, and more efficient marketing processes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
German
Advanced
Russian
Fluent

Work Experience

Marketing Manager - Website & Digital Design at 365 Heroes GmbH
November 1, 2024 - December 1, 2025
Created, updated and maintained website pages in WordPress and Elementor. Built landing page structures, content sections, forms and campaign-related page layouts for B2B tech services. Designed landing page layouts, campaign visuals, webinar assets and website sections in Figma and Canva. Structured website content around Microsoft 365, Teams, SharePoint, Azure, Power Platform and Copilot topics. Supported LinkedIn campaigns with ad copy, visual concepts, marketing assets and landing page structures. Worked with HubSpot Forms/CTAs, Fluent Forms and basic GA4 and Google Tag Manager tracking setups.
Online Marketing Agent at Concentrix
April 1, 2021 - April 1, 2023
Supported online marketing strategies for different clients and business goals. Analysed and optimised digital campaigns with focus on conversion rate and campaign performance. Created target-group-oriented content marketing campaigns, market research and competitor analyses.
Administrative Assistant, HR Department at Schiz Metallbau GmbH
November 1, 2019 - May 1, 2020
Maintained accurate and confidential personnel files and employee records. Facilitated seamless onboarding for newly hired employees. Documented employee working hours, annual leave, and sick leave.
Administrative Assistant, HR Department at SchizMetallbau GmbH
November 1, 2019 - May 1, 2020
Maintained personnel files and employee data. Supported onboarding processes for new employees. Monitored and documented working hours, vacation and sick leave.
Administrative Assistant, Order Processing at Autodoc GmbH
October 1, 2018 - October 1, 2019
Checked invoices and supported complaint management processes. Handled customer complaints and returns. Helped ensure compliance with internal quality standards.

Education

Bachelor of Architecture and Environmental Design at State University of Construction, Transport and Architecture, Bishkek, Kyrgyzstan
January 1, 2006 - January 1, 2012
Alfa Training Program at Bildungszentrum GmbH, Berlin
December 1, 2023 - February 1, 2024
Bachelor of Architecture and Environmental Design at State University of Construction, Transport and Architecture
January 1, 2006 - January 1, 2012
Web-Design-Kurs at Alfa training Bildungszentrum GmbH
December 1, 2023 - February 1, 2024

Qualifications

Web Design Course
January 11, 2030 - June 23, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction, Other
    NOX - Immersive Audio Web & Mobile Experience

    NOX is an immersive audio experience concept combining web design, mobile UI, motion direction and emotional product storytelling. The project explores how a digital music or sound product can feel atmospheric, interactive and visually distinctive across devices.

    My role included concept development, UI design, responsive web and mobile layouts, visual direction, interaction ideas and motion-focused presentation.

    Portfolio link:
    https://www.twine.net/signin