I am a marketing, branding, and design leader with more than 25 years of experience across England and Canada. I have worked with leading agencies and brands, guiding everything from individual campaigns to major national and international accounts. My experience includes repositioning Quaker in the United States, rebranding Bell Canada and CAMH, helping transform Hyundai into a valued brand, and creating campaigns for Clearly Canadian, Frito-Lay, Virgin Mobile, Toyota, and many others. I have also helped build agencies, led creative departments, mentored creative teams, judged award shows, and contributed to the Innocean Global Creative Council.
Today, I run a boutique practice focused on practical, distinctive work that helps businesses grow. I enjoy working closely with clients to find the clearest expression of their brand, whether that means developing a new identity, shaping a marketing strategy, creating a campaign, designing a website, or bringing a customer experience to life. My work spans consumer goods, healthcare, non-profit, manufacturing, hospitality, real estate, retail, and tourism, and I bring a friendly, collaborative approach to every project.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
To introduce the redesigned Elantra and it’s revolutionary Superstructure, we utilized advertising’s biggest stage: The Super Bowl. As a result, we ruined our German, Japanese and American competition’s Sunday party.
One week later, we followed this up at Canada’s biggest car exhibit: the Canadian International Auto Show in Toronto with the theft of the Superstructure, Kick-starting a narrative using digital content campaign across all mediums and social platforms.
See the work at https://www.twine.net/signin
We had the honour of working with the Wellesley Institute to create their new brand identity that would represent the institute’s new brand vision. The result is a logo design that uses a three dimensional ‘W’ as a visual articulation for the four key pillars of the brand narrative.
“Where empathy, understanding, action and impact come together to create healthier, fairer lives for all those who call the Greater Toronto Area home."
Our new branding system ensures a consistent, recognizable identity across all traditional and digital touch-points plus internal communications that use vibrant, abstract graphics composed of our bespoke colour palette created for the brand.
See the work at simonduffy.ca
We rebranded Nuspark to RYCHIGER as part of the Rychiger Group based in Switzerland.
This included creating print and digital marketing, designing trade show booths and printed collateral.
See the work at simonduffy.ca
The all too familiar and at times frustrating scenario of moving a mattress helps demonstrate the advantage and convenience of a Serta mattress in a box.
See the work at simonduffy.ca
Clearly Canadian is back, and has decided to let everyone know it.
Clearly Canadian the popular flavoured water of the 80’s and 90’s turned to us to create their brand strategy and first major brand marketing campaign in almost twenty years.
The brand positioning of ‘Clearly it’s our water’ focused on the unmatched natural purity of Canadian spring water and simple ingredients that give Clearly Canadian its bold natural flavour.
The result is a vibrant and eye catching campaign that used Clearly Canadian’s distinctive glass bottle forming from swirling Canadian spring water on a backdrop of Canada’s stunning natural scenery.
The brand campaign was launched with billboards, digital display boards and transit ads in Chicago. In high commuter traffic areas and on interior transit placements QR codes were used to offer consumers a free bottle on us.
See the work at simonduffy.ca
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Toronto today.