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Digital marketing professional focused on SEO/SEM, performance reporting, and paid social/paid search optimization across platforms like Google Ads, Meta/Instagram Ads, LinkedIn Ads, and Twitter Ads. Experience includes managing and optimizing large B2B budgets, delivering client presentations, and integrating AI tools to streamline campaigns and product launch deliverables. Skilled in analytics and experimentation (A/B testing, KPI/ROAS reporting), QA of multi-channel performance reports, and cross-functional coordination. Currently building advanced hands-on experience through a 16-week cooperative digital marketing fellowship and continues to develop certifications in SEO and digital marketing.…Digital marketing professional focused on SEO/SEM, performance reporting, and paid social/paid search optimization across platforms like Google Ads, Meta/Instagram Ads, LinkedIn Ads, and Twitter Ads. Experience includes managing and optimizing large B2B budgets, delivering client presentations, and integrating AI tools to streamline campaigns and product launch deliverables. Skilled in analytics and experimentation (A/B testing, KPI/ROAS reporting), QA of multi-channel performance reports, and cross-functional coordination. Currently building advanced hands-on experience through a 16-week cooperative digital marketing fellowship and continues to develop certifications in SEO and digital marketing.

Ariana Purisic

Project Manager, Marketing Strategist, Content Creator, +7

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Digital marketing professional focused on SEO/SEM, performance reporting, and paid social/paid search optimization across platforms like Google Ads, Meta/Instagram Ads, LinkedIn Ads, and Twitter Ads. Experience includes managing and optimizing large B2B budgets, delivering client presentations, and integrating AI tools to streamline campaigns and product launch deliverables. Skilled in analytics and experimentation (A/B testing, KPI/ROAS reporting), QA of multi-channel performance reports, and cross-functional coordination. Currently building advanced hands-on experience through a 16-week cooperative digital marketing fellowship and continues to develop certifications in SEO and digital marketing.…Digital marketing professional focused on SEO/SEM, performance reporting, and paid social/paid search optimization across platforms like Google Ads, Meta/Instagram Ads, LinkedIn Ads, and Twitter Ads. Experience includes managing and optimizing large B2B budgets, delivering client presentations, and integrating AI tools to streamline campaigns and product launch deliverables. Skilled in analytics and experimentation (A/B testing, KPI/ROAS reporting), QA of multi-channel performance reports, and cross-functional coordination. Currently building advanced hands-on experience through a 16-week cooperative digital marketing fellowship and continues to develop certifications in SEO and digital marketing.

Available to hire

Digital marketing professional focused on SEO/SEM, performance reporting, and paid social/paid search optimization across platforms like Google Ads, Meta/Instagram Ads, LinkedIn Ads, and Twitter Ads. Experience includes managing and optimizing large B2B budgets, delivering client presentations, and integrating AI tools to streamline campaigns and product launch deliverables.

Skilled in analytics and experimentation (A/B testing, KPI/ROAS reporting), QA of multi-channel performance reports, and cross-functional coordination. Currently building advanced hands-on experience through a 16-week cooperative digital marketing fellowship and continues to develop certifications in SEO and digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Project Manager at Lead Gen Pro

May 1, 2026 - Present

Led a 5-member agency for a B2B SaaS company, ensuring digital strategy alignment across 8 strategic deliverables and KPI goals, and creating a concise 34-slide strategy deck.

Performance Reporter at Chewy (e-commerce)

March 1, 2026 - Present

Analyzed two quarters of SEM and paid social (Meta) performance using Pivot Tables, VLOOKUPs, KPIs, and ROAS analysis, recommending budget optimizations projected to improve paid media efficiency by 20% and revenue by $10M. Organized QA’d reports from 4 media channels and 5 campaign datasets using Google Sheets charts, tables, and conditional formatting; collaborated to present budget optimization recommendations to internal stakeholders in a cohesive, data-driven format.

Performance Reporter at Chewy

March 1, 2026 - Present

Analyzed SEM and Paid Social performance using Pivot Tables, VLOOKUPs, KPI and ROI analysis; recommended budget optimizations projected to increase paid media efficiency by 20% and revenue by $10M. Organized data sets of 4 media channels and 5 campaigns using Google Sheets charts, tables, and conditional formatting; presenting budget optimization suggestions in a visually cohesive, data-driven manner.

Digital Marketing Fellow at Co-op Careers

February 1, 2026 - June 1, 2026

Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys, & client presentations with actual companies.

Digital Marketing Fellow at Digital Marketing Fellowship

February 1, 2026 - June 1, 2026

Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys, and client presentations with actual companies.

Marketing Director at Refract Magazine

February 1, 2025 - May 1, 2025

Introduced marketing strategy to deploy recurring features such as a biweekly column and an editors section to gain more visibility and following for the literary publication. Proposed a multi-channel growth strategy (email marketing, social media integration, and testimonial-driven video content) to increase member recruitment by 25% via Instagram.

Editorial Board Member at Refract Magazine

February 1, 2024 - February 1, 2025

Evaluated 120+ nonfiction submissions with structured criteria (content quality, audience relevance, brand voice); collaborated weekly with 8–15 editorial board members, making fast-paced voting decisions; edited and fact-checked 10–15 articles using Chicago Manual of Style guidelines and AP style, enhancing overall publication credibility.