Ariana Purisic

Marketing Director at Refract Magazine

Introduced marketing strategy to deploy recurring features such as a biweekly column and an editors section to gain more visibility and following for the literary publication. Proposed a multi-channel growth strategy (email marketing, social media integration, and testimonial-driven video content) to increase member recruitment by 25% via Instagram.

Editorial Board Member at Refract Magazine

Evaluated 120+ nonfiction submissions with structured criteria (content quality, audience relevance, brand voice); collaborated weekly with 8–15 editorial board members, making fast-paced voting decisions; edited and fact-checked 10–15 articles using Chicago Manual of Style guidelines and AP style, enhancing overall publication credibility.

Digital Marketing Fellow at Digital Marketing Fellowship

Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys, and client presentations with actual companies.

Project Manager at Lead Gen Pro

Led a 5-member agency for a B2B SaaS company, ensuring digital strategy alignment across 8 strategic deliverables and KPI goals, and creating a concise 34-slide strategy deck.

Performance Reporter at Chewy

Analyzed SEM and Paid Social performance using Pivot Tables, VLOOKUPs, KPI and ROI analysis; recommended budget optimizations projected to increase paid media efficiency by 20% and revenue by $10M. Organized data sets of 4 media channels and 5 campaigns using Google Sheets charts, tables, and conditional formatting; presenting budget optimization suggestions in a visually cohesive, data-driven manner.