Social Media Executive at Sportz Interactive

Owned platform-specific content planning and publishing for Mumbai Indians across Instagram, Facebook, X/Twitter, and YouTube; built weekly narrative calendars around match day, player-led and sponsor-integrated content; reached a 40M+ follower ecosystem. Delivered integrated campaigns across IPL and ICC windows generating 366M+ total season engagements; collaborated with creative, commercial, and broadcast teams to align content with franchise marketing objectives. Conducted real-time performance analysis during live fixtures and global tournaments, surfacing insights to reshape content mix and inform post-match reporting to franchise leadership. Supported sponsor-led activations and integrated brand assets into organic/social campaigns. Led real-time community engagement and sentiment analysis across live match coverage to strengthen fan loyalty and retention.

Social Media Intern at Sportz Interactive

Supported content creation and digital asset management; improved publishing workflow efficiency across tournaments; conducted manual engagement tracking and reporting to ensure accurate campaign performance; assisted with video subtitling and post-production coordination; maintained consistent digital presence by scheduling and publishing content under supervision.