I am a sport and culture marketer with more than four years of experience creating social-first campaigns for leading sports rightsholders, including Mumbai Indians, the Indian Super League, and the UEFA Champions League and Europa League. I have managed platform-specific content, matchday storytelling, sponsor integrations, community engagement, and performance reporting across large international fan ecosystems, helping generate hundreds of millions of engagements and video views.
I enjoy combining creative thinking with audience insight and analytics to build fan-first narratives that perform across platforms. Alongside my professional experience, I have developed research-led content strategy frameworks through my MSc in Sport Management at Loughborough University, and I bring a collaborative, hands-on approach to working with creative, commercial, broadcast, client, and talent teams.
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